Role Overview:
You will be the technical lead responsible for:
Implementing Insightly CRM pipelines, custom fields, automations, and API integrations
Designing and building a scalable middleware/API layer
Working with operational heads to convert business processes into robust system workflows
Acting as the glue between CRM, web app, and external partner systems (dialers, financing
providers, proposal management and scheduling tools, etc.)
You will be an experienced, senior, hands-on engineer with architectural autonomy and significant
influence over Lytegen s technology direction. This is a greenfield opportunity to help define the
architecture, build core integrations, and ship real tools used daily by hundreds of internal and
external users and would be ideal for an engineer who enjoys solving end-to-end business workflow problems, not just writing code.
Key Responsibilities:
CRM (Insightly) Implementation
Configure Insightly objects, pipelines, automations, and permissions
Build custom fields and structured workflows for leads, proposals, NTP, projects, permitting installations
Set up and manage Insightly webhooks and API integrations
Optimise CRM usability for setters, schedulers, closers, and project teams
Middleware / Integration Layer
Design system integrations between Insightly and external tools
Build REST APIs, background workers, webhooks, and syncing logic
Implement authentication, API rate-limit handling, and robust error logging
Set up a clean, maintainable architecture (Serverless preferred)
Collaboration + Product
Translate complex business workflows into technical designs
Participate in solution design workshops with US/UK stakeholders
Handle documentation, schema design, API contracts, and release planning
Assess technical feasibility, effort, and impact before implementation
Skillset
Strong proficiency in full stack development (NOSQL, React or Next.js, Lambda)
Solid understanding of REST APIs, authentication, and integration patterns
Experience working with CRMs (Insightly preferred, Salesforce/HubSpot acceptable)
Strong debugging, performance optimisation, and architectural skills
Cloud experience (AWS preferred)
Ability to understand sales workflows, operations processes, and multi-stage pipelines
Strong communication clear documentation, structured thinking, and internal stakeholder
coordination
Ability to convert ambiguous requirements into structured system designs
Experience
4-8 years of full-stack engineering experience
Must have delivered at least one end-to-end CRM or workflow automation project
Must have built API-driven backend services
Bonus: Experience in solar, field service, fintech, or operations-heavy businesses
Bonus: Experience with Insightly specifically (otherwise willingness to upskill quickly)