FTC - Marketing Data Management Professional

About your team

The Global Marketing Data Management team provides a range of key services for the GPS (Global Platform Solutions) & ISS (Investment Solutions & Services) Marketing functions. The team are responsible for ensuring that any marketing communications go to the correct audience (as per customer, regulatory and business need). The team are also responsible for ensuring we have the right marketing data available.

About your role

The candidate will work with campaign teams to define potential target audiences based upon available customer data from Marketo and any other relevant sources. Based upon their knowledge of customer data, the successful candidate will work with campaign teams to optimise their effectiveness through more enhanced personalised target audience selection.

Diligence will be required to ensure that we are allowed to communicate with the specific customers based upon customer interests, preferences, business requirements and regulatory boundaries; this is critical as this role is the guardian of these rules.

Key responsibilities include:

• Taking a campaign brief, identify an optimal target customer audience from the available customer base data set.
• Check what we are allowed to send to the respective audience based upon pre-set conditions.
• Ensure the appropriate customer audience is available for marketing communications through relevant systems and tools.

About you

Essential Skills Required:

• Strong analytical skills and very numerate.
• Experienced and competent at data handling.
• Understanding of marketing practices and marketing campaigns delivery.
• Experience knowledge of marketing campaign delivery tools e.g. Marketo.
• Attention and care to detail and a passion for data management.
• Good Microsoft office skills Excel, PowerPoint, Word.
• Self-motivated, a proactive approach with an analytical, enquiring mind and willingness to learn.

• Timeliness and high productivity while working under pressure to meet deadlines.

Desired Skills:

• Knowledge of asset management financial services sector.
• Experience knowledge of other tools used by Fidelity International e.g. Power BI.
• Able to write understand SAS or SQL code.
• Ability to analyse a request and produce innovative solutions.