Field Marketing Specialist

Field Marketing Specialist: 2 Roles-

• This role is for B2B Marketing. Google Cloud works with customers/prospects (Digital Natives, Startups, Traditional Orgs, Conglomerates, SMB organizations), partners, personas (Csuite, ITDMs, Developers & IT Practitioners) to build mindshare and source demand for Google Cloud Platform [GCP] and Google Workspace [GWS]. Our singular goal is to source demand measured as pipeline generated in US$ and qualified sales opportunities [QSOs] against investments made [RoI]
• This role requires the candidate to work closely with multiple teams & stakeholders (internal, external, agencies, vendors, partners)to conceptualize and build plans, plot and track execution, monitor investments, and ensure delivery against goals through successful tagging of campaigns in internal CRM systems.
• The role relies on the ability of the candidate to manage vendor relationships, be adept at planning and execution of marketing activities [F2F events, social / digital campaigns, virtual events, customer references, nurture programs, customer engagements], and drive operational excellence, with zero tolerance for non-compliance and the highest regard for credibility and details.
• Currently the candidate will be required to work remotely from home and come to office on a need-basis. Should this change in the future, as per Googles policies, the candidate needs to be comfortable coming to office as needed.  

What you will be doing:

•              Manage programs/ marketing campaigns and help plan and execute the marketing activities

•              Develop and land persona based approach targeted at CXOs/ITDMs and the Developer ecosystem

•              Support & execute the country marketing plans in alignment with country GTM

•              Interlock plans with target accounts, personas, vendors, activities, content and speakers

•              Track and monitor plans, investments, pipeline, QSOs, campaign metrics, campaign closure

•              Ensure adherence to Google Cloud brand guidelines across all efforts

•              Contribute to ad-hoc requests such as PR and customer references as neede