Field Marketing Representative

The Field Marketing Specialist will play a crucial role in driving dynamic marketing activities and enhancing the visibility of the Skyplay brand within the designated market. You will need a blend of technical knowledge and marketing expertise to cultivate partner relationships, execute branding campaigns, and generate qualified leads. Responsibilities: - Partner Relationship Management: Engage with existing partners regularly to provide support for branding initiatives and ensure consistent brand visibility. Offer creative solutions to strengthen partner commitment to the Skyplay brand. - Market Development: Actively connect with potential sources like DTH recharge outlets, internet service providers, cable operators, and distributors to introduce and promote the Skyplay brand. Identify new market opportunities and devise strategies to onboard potential partners. - On-ground Brand Activation: Organize and execute local marketing activities such as kiosk setups, umbrella campaigns, and roadshows to enhance market outreach and brand recall. Ensure effective distribution of marketing materials across multiple locations. - Lead Generation: Implement branding and promotional activities to generate leads from potential partners and direct customers. Monitor and report the effectiveness of various activities in lead generation and conversion. - Workshops & Knowledge Sharing: Plan and conduct workshops or training sessions focusing on technical solutions, skillset enhancement, and knowledge sharing with broadband service providers. Establish Skyplay as a value-driven brand by facilitating technical upskilling and business enablement within the partner ecosystem. Requirements: - Educational Background: Bachelor's degree or higher in Marketing, Business, Communications, or a related technical field. - Experience & Skills: 2-3 years of field marketing or sales experience, preferably in the telecommunications, DTH, ISP, or digital media sectors. Proficiency in managing, developing, and maintaining channel partner relationships. Strong technical aptitude in articulating broadband and digital media solutions. Excellent communication, presentation, and negotiation skills. Willingness to travel extensively within assigned markets and adapt to fieldwork requirements. Self-motivated, target-driven, and highly organized. - Preferred Qualities: Experience in executing BTL activities such as outdoor promotions, kiosks, and merchandising. Understanding of local marketing trends and consumer behavior in digital media/telecom sectors. Creative problem solver with the ability to tailor brand messages to various audiences. Track record of successful lead generation from field marketing campaigns. Compensation: - Competitive salary and incentives - Allowances for travel and field expenses - Opportunities for career advancement based on performance This role presents an opportunity to be a significant part of a high-growth marketing team and directly contribute to the success of the Skyplay brand in emerging markets.,