Field Marketing Manager

About the Company

Pidilite is a leading company in the adhesive and sealant industry, committed to innovation and quality. Our mission is to provide superior products that enhance the lives of our customers while fostering a culture of inclusivity and teamwork.

About the Role

The role involves managing a business development team focused on sealants, ensuring effective training, performance tracking, and market insights to drive sales and demand generation.

Qualifications

• Graduate + MBA preferred but not compulsory.
• Locations-Chennai, Hyderabad, Lucknow, Pune, Kochi, Chandigarh, Jaipur

Responsibilities

• People Management
• Ensure induction for new joiners in BDE-Sealants roles as per the Induction Module.
• Enable other executives TSI/TSRs/BDE-Adhesives responsible for sales and demand generation of sealants.
• Training of BDE-Sealants/TSIs/TSRs/BDE-Adhesives on new modules and refresher sessions on existing modules.
• Conduct reviews of BDE-Sealants, track performances against identified key indicators for the month through periodic reviews.
• Recruit best suitable talent for vacant positions.
• Market Insights - Identify insights with respect to dealers, users and competition by maintaining closely connect.
• Feedback Consolidation and Sharing
• Product Feedback: Provide timely & meaningful feedback through adopted contractor visits, competition dealer/distributor, competition user/dealer visits, BTL meets (including Xpert Panel Meets) etc.
• Trial Feedback: Conduct trials of new products with users as per category plan.
• Module Feedback: Provide insights and feedback on the effectiveness of field marketing modules.
• Feedback on BDE-Sealants scorecard.
• Business Review - Ensure business reviews are conducted through OAAP tool as per index.
• Adopted contractor Performance: Engage with adopted contractors twice a quarter. Educate the contractors about our range of products.
• Identify key user needs, product feedback. Gather actionable and well-articulated insights.
• Make ‘influencers’ out of high potential users.
• Adopted dealer performance - Identify, adopt and track the performance of SA class dealers in sealants business (Can include direct dealers/NCDs/ECDs).
• Contact, Connect, Convert: Track town wise user sufficiency gaps and drive the team of BDE-sealants to map users as per norms.
• Ensure relation building activities are carried out with full rigour for the users to feel connected to the brand.
• Drive implementation of segment-wise market development modules in 1-1 visits and 1-many meets with BDE adopted users across ACP/facade, glass, Aluminium and uPVC contractors.
• Ensure "Paathsaala" meets are conducted as per planned module in collaboration with FMM/agency.
• Execute demand generation activities for exception territories and products.