Field Marketing Expert

Zycus Infotech

8 - 10 years

15 - 20 Lacs

bengaluru mumbai (all areas)

Posted:4 hours ago| Platform:

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Skills Required

on-ground market activation project management field marketing marketing budget global events b2b marketing saas event management tools marketing communication planning

Work Mode

Hybrid

Job Type

Full Time

Job Description

Field Marketing Expert

Roles and Responsibilities -

Event Strategy:
Shape and execute a comprehensive field marketing strategy aligned with our business objectives, targeting large enterprises.
Event Planning:
Coordinate diverse on-ground marketing events, from 3rd party sponsorships to large-scale company events, ensuring a seamless blend of intimacy and experiential marketing.
Global Reach:
Leverage your extensive global network and experience to enhance our presence in key markets worldwide.
Budget Management:
Effectively manage and allocate budgets, maximizing the impact of marketing events.
Event Execution:
Ensure flawless execution, overseeing logistics, venue selection, content creation, and attendee engagement.
ROI Analysis:
Conduct thorough ROI analysis, providing insights for continuous improvement in event effectiveness.
Collaboration:
Work closely with sales and marketing teams, aligning field marketing efforts with overall business strategies.
Stakeholder Engagement:
Cultivate and maintain relationships with key stakeholders, including trade bodies, associations, event organizations, partners, vendors, and sponsors.
Innovation:
Stay abreast of industry trends and infuse innovative marketing approaches into our events.

Skills and Experience Required -

Bachelor's degree in marketing, Business, or related field. MBA is a plus.
8-10 years
of proven experience in
field marketing
, emphasizing on-ground event management and global events.
Strong expertise in
event strategy, sponsorship management, budget planning, and ROI analysis.
Strong project management skills with meticulous attention to detail.
Excellent communication and interpersonal skills.
Ability to work independently and collaboratively within a team.
Proficiency in
event management software
and marketing automation tools.
Willingness to travel globally as needed.

Five Reasons Why You Should Join Zycus -

Cloud SaaS Leader
: Build your career with a global SaaS company leveraging AI and ML.
Recognized Market Leader
: Trusted by Gartner as a Leader in Procurement Software Suites.
Cross-Functional Growth
: Opportunity to shift careers and explore different functions internally.
Global Exposure
: Work with global customers and international events.
Make an Impact
: Create memorable experiences and influence how the market perceives Zycus.

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