Field Marketing Executive

Job Description: Field Marketing Executive Position Overview

The Field Marketing Executive is responsible for planning and executing on-ground marketing activities to promote the company’s products/services, generate leads, increase brand awareness, and support sales teams. This role involves market research, event coordination, vendor management, reporting, and collaboration with cross-functional teams.

Key Responsibilities1. On-ground Marketing Execution

• Plan and execute field marketing campaigns, activations, and roadshows.
• Conduct product demonstrations, sampling activities, and promotional events.
• Ensure brand guidelines are followed at all events and activities.

2. Lead Generation & Sales Support

• Identify potential customers and generate leads through field outreach.
• Support sales teams with qualified leads and market feedback.
• Build and maintain strong relationships with channel partners, retailers, and distributors.

3. Market Research & Insights

• Collect market intelligence, competitor activity updates, and customer insights.
• Conduct surveys, store checks, and field audits.
• Prepare reports summarizing findings and recommendations.

4. Vendor & Stakeholder Management

• Coordinate with event agencies, printing vendors, promoters, and freelancers.
• Negotiate vendor costs and manage budgets for marketing activities.
• Ensure timely availability of marketing materials and collaterals.

5. Reporting & Documentation

• Track campaign performance, KPIs, and ROI.
• Maintain daily/weekly activity reports.
• Present insights and field observations to marketing leadership.

Key Skills & Competencies

• Strong communication and interpersonal skills
• Ability to influence customers and stakeholders
• Good understanding of branding and marketing fundamentals
• Problem-solving and negotiation skills
• Ability to work independently in field environments
• Proficiency in MS Office (Excel, PowerPoint)
• Willingness to travel extensively

Qualifications

• Bachelor’s degree in Marketing, Business Administration, or related field
• 1–3 years of experience in field marketing, sales promotion, or trade marketing (varies as per requirement)
• Experience in FMCG, retail, telecom, or consumer-facing industries is a plus

Salary Range (Optional)

• Based on experience and company standards

Work Environment

• Field-based role with frequent travel
• Occasional weekend or holiday activities depending on events

If you want, I can also create:
✔ A shorter one-page JD
✔ A creative JD, LinkedIn post, or ATS-friendly version
✔ A role-specific JD (FMCG, EdTech, Real Estate, Telecom, etc.)

Job Type: Full-time

Pay: ₹15,144.33 - ₹23,907.06 per month

Benefits:

• Health insurance

Work Location: In person