Field Marketing Executive

Company Description

Maana Spine, Joint & Wellness Clinic is transforming spine and joint care across Kerala with advanced, non-surgical treatment options. With four strategically located clinics in Kochi, Kozhikode, Aluva, and Perinthalmanna & Trivandrum Maana Health provides US FDA and European CE-approved medical technologies that ensure effective, non-invasive solutions. Specializing in managing chronic back pain, neck pain, joint issues, and musculoskeletal and weight management conditions, the clinic boasts over 3,000 successful patient outcomes with a 90%+ satisfaction rate. Maana Health is dedicated to providing lasting pain relief through innovative, evidence-based approaches

Job Description

 .Implementing marketing strategies that meet overall organizational goals

· Assessing strategic partnership opportunities for marketing initiatives

· Overseeing the marketing department’s individual projects

· Liaising between the marketing department and upper leadership

· Evaluating the effectiveness of old marketing programs and the viability of new ones

· Liaise with and persuade targeted doctors and medical tourism agents to prescribe our services utilizing effective selling skills and performing cost-benefit analysis

· Develop relationships with referring doctors for our physiotherapy based rehabilitation clinics

· Develop relationships with referring fitness trainers for our physiotherapy based rehabilitation clinics

· Develop relationships with medical tourism agents to increase the number to referrals to our physiotherapy based rehabilitation centers

· Develop relationship with HR heads at various corporates to help communicate our treatment services to their employees

· Develop partnerships and relationships with various hospitals that may be referral sources for our clinic

· Provide service information to all stakeholders

· Keep accurate records and documentation for reporting and feedback

· Monitor and analyze data and market conditions to identify competitive advantage

· Pursue continuous learning and professional development and stay up-to-date with latest medical data

• It’s not all data, branding, and reports, however. Healthcare marketing management is about fostering relationships both within the organization and outside of it. In the end, they are selling a product, but, ideally, that product is a healthier, happier life.