Field Executive Marketing

Job Description

Job Title: Field Executive Marketing & Customer Engagement Location: Coimbatore, Chennai, Madurai, Bangalore Reports To: Operationally: Store Manager, respective COCO store Functionally: Marketing Manager, Head Office Job Objective To drive local marketing and customer engagement initiatives in the catchment areas of COCO stores by executing on-ground activities that enhance footfall, brand visibility, and lead generation, under the guidance of the Store Manager and Marketing Manager. Key Responsibilities Execute field marketing activities such as leaflet distribution, customer interaction, sampling, and promotional partnerships in designated local areas. Engage with potential customers to promote store offerings and generate qualified leads. Coordinate closely with the Store Manager for planning daily tasks and identifying activity zones. Maintain and submit daily logs of field activities, customer interactions, and leads generated. Ensure timely feedback and reporting of campaign performance and on-ground insights to the Marketing team. Support implementation of marketing SOPs and contribute to continuous improvement via feedback and local market inputs. Eligibility Criteria Age: Preferred age between 20 to 35 years. Education: Minimum 12th Pass (Higher Secondary Certificate). Language Proficiency: Tami (Mandatory) and English (Optional) for Coimbatore, Chennai, and Madurai Kannada (Mandatory) and English (Optional) for Bangalore Transportation: Must own a two-wheeler with a valid driving license. Personality Traits: Pleasant and presentable appearance Good communication and interpersonal skills Proactive and customer-focused approach Soft Skills: Excel, PPT, Word, Email writing. Reporting Structure Operational Reporting (to Store Manager): Daily briefing on the activity plan and catchment areas Real-time supervision and task coordination Submission of daily activity and lead logs Participation in end-of-day debrief sessions Functional Reporting (to Marketing Manager, Head Office): Weekly reporting on campaign performance, leads, and conversions Participation in training sessions and adherence to SOPs Competition tracking and local insight sharing Feedback on the effectiveness of engagement strategies