Marketing Specialist

How You'll Help Us Connect the World:

At CommScope, we are constantly redefining connectivity to build a smarter, simpler, more connected world. We are a pioneer in the  infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services.

This is a meaningful role responsible for driving revenue, growing market share, and developing strong Customer and Partner relationships and new business development.

• As the 

  Field Marketing Specialist,

  you will be responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to CommScope business and sales objectives for your assigned area of responsibility.
• Takes the lead in the 

  design, development and execution

  of 

  integrated marketing plans and programs

  to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline.
• Work closely with 

  Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management

  , and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives.
• Collaborate with 

  Regional Comms & PR

  to jointly develop & implement agreed PR initiatives.
• Work closely with the 

  Corporate Brand

  team to advocate and implement global brand strategy and guidelines.
• Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives.
• Manage 

  effective utilisation of budgets and its ROI

  including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome.

• Collaborate with distribution/channel team, local distributors

  and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs  already in place
• Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team

• Responsible for lead and database management

  in-line with the specified best practices and processes

Required Qualifications for the role:

• A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline
• Preferably 5-6+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing.
• Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Ruckus-CommScope leadership
• Strong operational and execution focus, driven by customer intimacy.
• Excellent understanding of social media channels, content developments, metrics and tools
• Experience with B2B Martech stack such as Marketo, Zoom, Tableau, Salesforce.com, etc.
• Experience in campaign development and execution through multiple tactics.