Marketing Specialist

Job Description

How You'll Help Us Connect the World: At CommScope, we are constantly redefining connectivity to build a smarter, simpler, more connected world. We are a pioneer in the infrastructure market, enabling carriers and enterprises to stay ahead of the exploding demand for high-bandwidth applications and services. This is a meaningful role responsible for driving revenue, growing market share, and developing strong Customer and Partner relationships and new business development. As the Field Marketing Specialist, you will be responsible for implementing the full spectrum of marketing activities covering brand awareness, demand generation, digital, social, and channel marketing that are aligned to CommScope business and sales objectives for your assigned area of responsibility. Takes the lead in the design, development and execution of integrated marketing plans and programs to build brand awareness, increase customer and prospect engagement, generate new business, and cross or up-sell pipeline. Work closely with Field Sales, Distribution/Channel Sales, System Engineering, Product Line Management , and other relevant stakeholders to project manage and implement marketing programs that are aligned to the business objectives. Collaborate with Regional Comms & PR to jointly develop & implement agreed PR initiatives. Work closely with the Corporate Brand team to advocate and implement global brand strategy and guidelines. Be the voice for your area of responsibility and collaborate with the global and regional marketing teams and cross-functional teams on global programs and campaigns, ensuring relevant messaging and positioning are aligned to sub-regional business and sales objectives. Manage effective utilisation of budgets and its ROI including marketing reports and analytics to understand the results against annual regional targets and goals. Track, report and optimize marketing programs to drive best possible business outcome. Collaborate with distribution/channel team, local distributors and partners to drive regional channel marketing programs through the local distribution, partners and key alliances, complementing the global/regional programs already in place Communicate relevant marketing initiatives, events, product announcements, sales enablement tools and resources, etc. to the local team Responsible for lead and database management in-line with the specified best practices and processes Required Qualifications for the role: A bachelor’s degree, preferably in Communications, Marketing, Business or similar discipline Preferably 5-6+ years of professional experience in B2B marketing, with hands-on experience in event management, partner marketing and digital marketing. Exceptional ability to turn technical topics into compelling business-level stories via strong intellectual curiosity – unique ideas to find local, market-relevant stories to tell about Ruckus-CommScope leadership Strong operational and execution focus, driven by customer intimacy. Excellent understanding of social media channels, content developments, metrics and tools Experience with B2B Martech stack such as Marketo, Zoom, Tableau, Salesforce.com, etc. Experience in campaign development and execution through multiple tactics.