fashion marketing

Fashion Marketing Executive

Key Responsibilities

• Plan and execute seasonal campaigns, product launches, and influencer collaborations
• Manage content across social media (Instagram, Facebook, YouTube, etc.)
• Coordinate with graphic designers and photographers for shoots and reels
• Run ads across Meta and Google platforms with a focus on ROI
• Manage PR, collaborations, events, and celebrity/influencer tie-ups
• Analyze campaign performance and prepare actionable reports
• Work closely with the product, e-commerce, and sales teams to align marketing goals
• Explore creative opportunities to reach new reseller and end-consumer audiences

Requirements

• 2–5 years of experience in fashion/lifestyle/e-commerce marketing
• Strong grasp of content marketing, social trends, and influencer ecosystem
• Excellent communication and storytelling skills
• Basic understanding of design tools like Canva or photoshop
• Love for fashion, Indian ethnic wear, and D2C brands is a big bonus
• Strong Communication and Customer Service skills
• Experience in Market Research and understanding market trends
• Proficient in Sales and Marketing Strategy development
• Ability to work effectively on-site in Ahmedabad
• Excellent organizational and analytical skills
• Degree in Marketing, Business, Fashion, or a related field is a plus
• Experience in the fashion industry is a plus
• Hands-on experience with Meta Ads Manager, Google Ads, and performance metrics is a plus