Posted:3 hours ago| Platform: Linkedin logo

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On-site

Job Type

Full Time

Job Description

About the Company


SWEET DREAMS is India’s premier sleepwear and home clothing brand with a legacy of over three decades, delivering comfort, style, and innovation. Listed on NSE as SDREAMS, we are pioneers in crafting lifestyle-driven apparel that blends functionality, fashion, and happiness. Our collections reflect evolving consumer lifestyles while staying rooted in warmth, relaxation, and modern aesthetics.


About the Role

We are hiring a Lead Fashion Designer to drive creative direction, innovation, and end-to-end product development for our sleepwear and loungewear categories.


Key Responsibilities


  • Lead seasonal collections, new fabrics, silhouettes, and design stories.
  • Manage full product development: sales insights, fits, tech packs, trims, and sample approvals.
  • Balance creativity with business goals, pricing, and margins.
  • Track trends, market insights, and consumer feedback to refine collections.
  • Guide photoshoots, campaigns, and product communication.
  • Create product training materials and support retail/MR teams.
  • Lead and mentor the design team; manage timelines and workflow.
  • Collaborate with sourcing and marketing for smooth execution.

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