Facebook Ads Specialist

About the Job

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About the Role

We are looking for a sharp, data-driven Facebook Ads Specialist to take full ownership of our Meta advertising campaigns. If you have a deep understanding of conversion tracking, A/B testing, and audience segmentation — and know how to build campaigns that convert — we’d love to connect.

Prior experience in the music or entertainment industry is a strong advantage, though not mandatory.

Key Responsibilities

• Plan, launch, and optimize paid advertising campaigns across Meta platforms (Facebook & Instagram)
• Set up and manage conversion tracking using Meta Pixel, Events Manager, and custom conversion events
• Build, test, and refine audience segments, including interest-based, lookalike, and retargeting audiences
• Monitor campaign performance and analyze KPIs such as ROAS, CPA, and CTR to inform strategic optimizations
• Collaborate with creative and funnel teams to enhance ad messaging, visuals, and landing pages
• Stay current with Meta’s evolving policies, platform tools, and advertising best practices

What We’re Looking For

• 4+ years of hands-on experience running Facebook and Instagram ad campaigns
• Advanced knowledge of Meta Events Manager, pixel implementation, attribution models, and custom tracking
• Strong analytical and problem-solving skills with a proven ability to optimize performance based on data
• A creative thinker with the ability to craft persuasive ad copy and collaborate with designers on visual strategy
• Experience working with music labels, artists, or entertainment brands is highly desirable
• Familiarity with tools such as GA4, Shopify, or Klaviyo is a plus but not required