Export Sales Manager

Role & responsibilities

International Business Development:

• Develop and expand business in target geographies by identifying and onboarding new distributors, retailers, or institutional buyers for FMCG products.
• Create and implement market entry strategies for new countries or product launches.
• Analyse demand trends and customize sales strategies to meet market-specific needs.

Sales Planning & Target Achievement:

• Drive primary and secondary sales across international distributors.
• Plan and achieve annual sales budgets by market and product category.
• Manage trade promotions, pricing strategies, and marketing investments in coordination with the brand team.

Distributor & Channel Management:

• Build long-term, profitable relationships with overseas distributors and partners.
• Monitor distributor KPIs, performance, stock levels, and ensure timely re-orders.
• Conduct regular business reviews and market visits for performance tracking.

Export Operations & Compliance:

• Oversee export documentation, including invoices, packing lists, health certificates, and country-specific compliance documents.
• Coordinate with internal teams (supply chain, regulatory, finance) to ensure on-time order fulfilment and product registration in respective markets.
• Ensure compliance with international food safety standards and labelling requirements (e.g., FDA, EU norms, HALAL, etc.).

Market Intelligence & Reporting:

• Track competitor activity, pricing trends, and regulatory updates in key markets.
• Provide insights to the product and marketing teams to support localization and innovation.
• Prepare monthly international sales dashboards and MIS reports.

Preferred candidate profile

• MBA in International Business / Sales / Marketing
• Export Management Certification (e.g., IIFT, EXIM)
• Hands-on experience managing FMCG exports in regions like GCC, Africa, or Southeast Asia
• Willingness to travel internationally (approx. 30-40%)