Executive/ Sr. Executive - Performance Marketing

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Who We Are

What You’ll Do

• Plan, launch, and optimize paid campaigns across Meta, Google, and other performance channels
• Track and improve key metrics like ROAS, CTR, CPA, CAC, and conversion rate
• Run A/B tests on creatives, copy, and targeting to continuously improve performance
• Work closely with the creative, content, and product teams to ensure campaigns align with brand and business goals
• Analyze campaign performance and turn data into clear, actionable insights
• Identify and test new channels or formats to scale D2C acquisition and retention
  

What We’re Looking For

• 1–3 years of hands-on experience in performance marketing, preferably for D2C or e-commerce brands
• Strong understanding of ad platforms (Meta Ads, Google Ads), analytics tools, and performance metrics
• Data-first mindset with a knack for optimization and experimentation
• Comfortable working in a fast-paced, results-driven environment
• Experience with email/SMS/WhatsApp marketing
• Working knowledge of GA4, Mixpanel, or similar tools
• Familiarity with Shopify and conversion funnel strategies
  

Behavioral Traits that Matter

• You’re curious and self-driven – always testing, learning, and tweaking
• You have a strong bias for action – you don’t wait to be told, you try and test
• You enjoy solving problems and are analytical by instinct
• You’re collaborative and enjoy working with creative and product teams
• You take ownership and accountability for outcomes—not just tasks