Executive/ Sr. Executive- Digital Marketing

Job Summary:

Key Responsibilities

Social Media Strategy & Execution

• Develop and manage a cohesive social media strategy across platforms (Instagram, YouTube, Facebook, X, etc.).
  
• Plan and maintain a content calendar, ensuring timely publishing, community engagement, and platform optimization.
  
• Work closely with internal creative, product, and brand teams to deliver aligned messaging.
  
• Handle community response management and monitor brand sentiment.
  

Influencer Marketing

• Identify, onboard, and manage influencers for brand campaigns, launches, and collaborations.
  
• Handle end-to-end influencer coordination: briefing, negotiations, content approval, timeline adherence, and performance tracking.
  
• Build and nurture long-term relationships with content creators and talent managers.
  

Agency Management

• Act as the primary liaison with social media and influencer marketing agencies.
  
• Share clear briefs, review campaign proposals, and oversee timely and quality execution.
  
• Track agency performance and ensure alignment with brand goals and KPIs.
  

Website Management

• Manage daily content updates on the brand website, including banners, offers, product info, blogs, and seasonal campaigns.
  
• Monitor site performance metrics (traffic, bounce rate, engagement) using tools like Google Analytics.
  
• Support SEO initiatives in coordination with digital and performance marketing teams.
  

Reporting & Analytics

• Track and analyze key social media and influencer metrics including reach, engagement, growth, and ROI.
  
• Generate regular dashboards and campaign performance reports with actionable insights.
  
• Leverage analytics to refine strategies and guide future content and partnerships.
  

Requirements

• 27 years of experience in social media and influencer marketing (brand-side experience preferred).
  
• Proven success in managing digital agencies and influencer collaborations.
  
• Solid understanding of content trends, platform algorithms, and digital performance metrics.
  
• Strong communication, negotiation, and project management skills.
  
• Proficiency with tools like Meta Business Manager, Google Analytics, and related platforms.