Executive /Senior Executive - Kolkata Sales

Referral & Neighborhood Marketing professional

Key Responsibilities:

Referral Marketing:

• Educate referring doctors about hospital specialties, consultants, diagnostic services, and procedures.
  
• Maintain regular visits and engagement with the referring medical network.
  
• Coordinate with internal departments (OPD, IPD, billing, etc.) to ensure a seamless patient experience for referrals.
  
• Track referral performance, feedback, and address service-related queries.
  

Neighborhood Marketing:

• Plan and execute

  society activations, local health camps, door-to-door awareness drives, wellness check-up camps

  , etc.
• Distribute flyers, brochures, and promotional materials to create awareness of hospital services.
  
• Organize community-level events with doctors (like Meet Your Specialist” sessions).
  
• Collaborate with the central marketing team for creatives, branding materials, and campaign messaging.
  

Requirements:

• Bachelor's degree in Marketing, Business or Healthcare Management (MBA preferred).
  
• 2–5 years of experience in

  healthcare marketing, referral development, or field marketing in hospitals or diagnostics

  .
• Strong network among doctors, clinics, and community organizations in Kolkata.
  
• Excellent interpersonal and communication skills (Bengali, Hindi, and English preferred).
  
• Good knowledge of local areas in and around Kolkata.
  
• Ability to travel daily for field visits and community meetings.
  

Preferred Profile:

• Prior experience in

  hospital marketing, patient acquisition, or healthcare outreach

  .
• Experience with both

  outpatient (OPD) and inpatient (IPD)

  campaign strategies.
• Ability to handle

  ground events and medical camps independently

  .