Executive/ Senior Executive - Public Relations

About Dentsu India:

Dentsu international comprises of six leadership brands - Carat, dentsu X, iProspect, Isobar, dentsuMB and Merkle Sokrati, each supported by its specialist divisions and scaled services. With best-in-class services and solutions in Media, Customer Experience Management (CXM), and Creative, dentsu international operates in over 145 markets worldwide with more than 66,000 dedicated specialists.

Part of dentsu International, dentsu India helps some of the biggest & most interesting brands who are our clients everyday to win, keep and grow their best customers and achieve meaningful progress for their businesses. With best-in-class services and solutions in Media, CXM (Customer Experience Management) and Creative, Dentsu India is the 2nd biggest Advertising agency network in India while the dentsu international is the 5th largest in the world.

In good times and bad, we partner with brands to achieve meaningful progress as we are a force for good & for meaningful growth. Our teams of optimists, entrepreneurs and first-movers coalesce around the needs of our clients, unlocking unique possibilities for sustainable value and lasting change.

Learn more at:

https://www.dentsu.com/

https://www.dentsu.com/careers

Role summary:

Designation:

Total experience in PR needed:

Location:

Sector experience:

Role Overview:

We are looking for a dynamic and well-connected PR & Influencer Marketing Executive to support our brand communications and celebrity outreach efforts. The ideal candidate should have 1.5 to 2 years of hands-on experience in PR, influencer engagement, and coordinating with celebrities or their teams. A passion for fashion and lifestyle trends, strong interpersonal skills, and a proactive mindset are key to excelling in this role.

Key Responsibilities:

• Support day-to-day PR activities including media coordination, influencer research, and outreach
• Assist in planning and executing influencer and celebrity-led campaigns
• Liaise with stylists, managers, and talent agencies for product placements and collaborations
• Maintain and update databases of media, influencers, and celebrity contacts
• Draft briefs, pitch notes, and assist in content creation for press and social media initiatives
• Track coverage, social media mentions, and influencer deliverables
• Support in organizing events, shoots, or launches involving influencers and talent

Qualifications & Skills:

• 1.5 to 2 years of relevant experience in PR/influencer marketing, preferably in fashion or lifestyle
• Bachelor’s degree in mass communication, PR, Marketing, or related field
• Excellent communication and coordination skills
• Familiarity with the influencer and celebrity ecosystem in India
• Ability to multitask, stay organized, and work in a fast-paced environment