Executive - Press and Media

As an Executive in the Office of Press and Media at our University, your role is crucial in shaping our public image and narrative through strategic media communications. Your responsibilities will include: - **Media Relations and Outreach:** - Build and manage relationships with journalists, editors, and media houses. - Identify opportunities for proactive media outreach. - Coordinate interviews, media bytes, and feature stories. - Maintain a dynamic media contact database. - **Press Communication and Content Development:** - Draft press releases, media advisories, and statements. - Develop compelling content for feature articles and op-eds. - Support storytelling efforts by identifying strong internal news angles. - **Brand Visibility and Strategic Positioning:** - Contribute to media communication strategies. - Collaborate with internal departments to identify newsworthy activities. - Manage campaign-based communication initiatives. - Utilize traditional and digital media channels for brand presence. - **Event Communication and On-Ground Media Management:** - Plan media engagement activities during key university events. - Facilitate press briefings and on-campus coverage opportunities. - Prepare event-specific press kits and talking points. - **Monitoring, Reporting, and Analysis:** - Conduct media monitoring to track coverage and sentiment. - Prepare comprehensive media reports and analyses. - Maintain archives of press releases and media mentions. - Evaluate the effectiveness of outreach activities. - **Thought Leadership and Stakeholder Engagement:** - Assist in placing thought leadership articles for senior leadership. - Collaborate with academic teams to translate scholarly work into media-friendly content. **Qualifications:** - 3 - 5 years of experience in writing and crafting content. - Skills in managing media and public relations. - Solid communication skills. - Proficiency in writing for various PR activities. - Ability to work within a team and manage multiple tasks. - Bachelor's degree in Communications, Public Relations, Journalism, or a related field is preferred.,