Executive - Digital / Social Media Executive ( Hospital )

Experience :

• 3 - 5+ years of experience (healthcare is a plus), skills in content, SEO, data analysis, paid ads (Google/Meta), and platforms (WordPress, analytics tools) to manage campaigns, grow engagement, analyze performance, and drive patient inquiries, with key duties including strategy, content creation, community management, and reporting on KPIs like traffic, leads, and ROI for a hospital's online brand. Exposure in digital/social media marketing; experience in healthcare, hospitality, or FMCG is highly valuable.

• Social Media Platforms

  : Expertise in Facebook, Instagram, LinkedIn, Twitter, etc.

• Digital Tools :

  Proficiency in Google Ads, SEO tools (SEMrush, Ahrefs), analytics (Google Analytics), CMS (WordPress), email (Mailchimp).

• Content Creation :

  Ability to create engaging text, visuals, videos for diverse audiences.

• Data & Analytics :

  Strong analytical skills to interpret metrics, A/B test, and derive insights.

• Strategy :

  Developing data-driven campaigns, managing budgets, and understanding ROI.

• Communication

  : Excellent written, verbal, and storytelling skills.

• Soft Skills :

  Team leadership, problem-solving, time management, attention to detail.
• Develop and execute comprehensive digital & social media strategies for hospital services.
• Create, curate, and schedule engaging content (posts, videos, stories).
• Manage all social media accounts, ensuring brand consistency and timely engagement.
• Monitor, analyze, & report on campaign performance (engagement, traffic, leads, ROI).
• Manage paid social media campaigns (Meta, Google Ads) and SEO efforts.
• Identify trends, manage online reputation, and handle community interactions / customer service.
• Collaborate with cross-functional teams (graphics, content, clinical).
• Plan and execute digital events, webinars, and influencer outreach.
• Increase in website traffic, online inquiries, and lead conversions.
• Growth in social media followers, engagement, and positive sentiment.
• ROI on digital ad spend and overall campaign effectiveness.

Qualification

Education :

Compensation:

Salary shall be the best in the industry based on Experience, Professional Qualifications, Skills & Current Compensation & will not be a bar for the right Candidate.

Contact info:

Those candidates who apply first shall have an added advantage in terms of consideration. All interested candidates may apply in strict confidence by e-mailing their structured CV / Resume / Bio-Data, within 30 days of release of this Recruitment Advertisement, at the E-Mail id given below.

chro@ncmedicalcollege.com

Chief Human Resources Officer, NC Medical College & Hospital, Israna, Panipat, NH 71-A, Panipat-Rohtak Highway, Israna, Panipat - 132107