Executive - Corporate Communication - Banking

Job Description

Title- Corporate communication Executive Location - Mumbai Industry - Banking Strategy and Brand Building : Establish the brand Auto Loans - Media Strategy & Campaign Management: Increase awareness, reach and engagement across digital channels - Product Strategy & Brand Building: Brand associations & content integrations on strategic media properties - Campaign optimization: Analyzing data and identifying latest trends through media analytics, KPI's and dashboards for better ROI. - Agency Management : Providing clear description of expectations to the team and design campaign calendars to ensure smooth campaign functioning - Website Management : Revamped and managed Total India website - Managed digital transformation & innovation program for internal employees basis 5 customer priorities such as online visibility, targeted offer, simplified purchased steps, customer and prospect relationship & listen and engage - Explored new & innovative platforms & channels to reach out to customers more effectively - Execute BTL campaigns for products and marketing support for key product initiatives - Cross amplification of the campaigns across ATL and BTL channels - Strategize & execute Internal communication supporting key initiative across cross functional teams - Ensure adherence to brand guidelines across media to maintain brand consistency - Market trends analysis & Competitor tracking - Agency & Vendor Relationship Management