Reports to: Chief Business Officer Job Type: Full-Time Job Overview: - The Marketing & Brand Head for the Fintech industry will play a pivotal role in shaping and executing the marketing strategy for the company. This individual will be responsible for building, leading, and driving the brand's presence in the marketplace, creating impactful marketing campaigns that resonate with consumers, investors, and key stakeholders. - The role involves overseeing digital marketing, brand management, product marketing, communications, and customer acquisition strategies. A deep understanding of the fintech space, customer journeys, and market dynamics is essential to help position the brand as a leader in the industry. Key Responsibilities: 1. Brand Strategy and Development - Develop and execute a comprehensive brand strategy that defines the company's identity, value propositions, and competitive differentiation in the fintech sector. - Lead the development of the company's brand positioning and messaging across all platforms, ensuring consistency and alignment with business goals. - Strengthen brand awareness and visibility through targeted campaigns, partnerships, and media relations. - Drive the creative direction and ensure the brand voice is consistently represented in all communications. 2. Marketing Strategy and Execution - Define and implement end-to-end marketing strategies to acquire, engage, and retain customers, driving growth in product adoption, revenue, and market share. - Develop integrated marketing campaigns leveraging digital, content, influencer, social media, and traditional media channels. - Create and manage marketing initiatives tailored to various fintech products (personal loans, credit cards, digital payments, etc.), ensuring product differentiation and consumer education. - Own and manage the marketing budget, allocating resources efficiently across campaigns and ensuring optimal ROI. 3. Digital Marketing and Customer Acquisition - Lead digital marketing initiatives, including SEO, SEM, social media, email marketing, content marketing, and paid media campaigns, to drive customer acquisition and retention. - Develop data-driven strategies, utilizing analytics to optimize campaigns, measure success, and adjust strategies for maximum impact. - Implement innovative techniques for digital growth, including performance marketing, mobile marketing, and targeted online campaigns, with a particular focus on fintech consumers. 4. Customer Insights and Market Research - Monitor and analyze market trends, customer behaviors, and competitor activity in the fintech landscape to refine marketing strategies. - Use customer data and analytics to inform decisions and continuously improve the customer experience. - Conduct market segmentation and persona development to ensure targeted marketing efforts are addressing the right audience with the right message. 5. Team Leadership and Development - Build, lead, and mentor a high-performing marketing team, fostering a collaborative, results-driven environment. Set clear goals and KPIs for the marketing team and individual members, providing regular performance reviews and feedback. - Ensure cross-functional collaboration with product, sales, and customer success teams to align marketing initiatives with business goals and customer needs. 6. Brand Communications and Public Relations - Manage brand communications, including public relations, press releases, thought leadership, and corporate social responsibility initiatives. - Establish and nurture relationships with key media outlets, industry influencers, and thought leaders in the fintech space to elevate brand visibility and credibility. - Ensure effective crisis communications and brand reputation management. 7. Campaign Measurement and Optimization - Define key performance indicators (KPIs) for all marketing initiatives and campaigns, using data to track performance and optimize strategies. - Regularly report on campaign performance to senior leadership, providing insights and recommendations for continuous improvement. - Drive testing, learning, and experimentation across marketing channels to ensure the company remains innovative in its approach. Qualifications and Skills: Education: Master's degree in Marketing, Business, Communications, or related field . Experience: - 8-12 years of experience in marketing, with at least 5 years in a leadership role within the fintech, financial services, or tech industry. - Proven track record of building and scaling successful brands and marketing campaigns in the fintech space. - Strong understanding of digital marketing, performance marketing, and customer acquisition strategies. - Experience with managing large marketing teams, budgets, and cross-functional collaborations. Skills: - Deep knowledge of fintech products, including personal loans, credit cards, payments, and digital banking. - Expertise in customer segmentation, lifecycle marketing, and data-driven decision-making. - Strong analytical skills with the ability to use data to drive marketing decisions and campaign optimization. - Excellent communication and presentation skills, with the ability to communicate complex ideas in a simple and impactful way. - Familiarity with marketing automation tools, CRM platforms, and analytics tools (e.g., Google Analytics, HubSpot, Salesforce). Personal Attributes: - Visionary with a strategic mindset and creative approach to marketing challenges. - Results-oriented, with the ability to manage and prioritize multiple projects simultaneously. - Customer-focused, with an understanding of customer pain points and how to craft compelling, value-driven messaging. - Strong leadership presence with the ability to inspire and influence cross-functional teams. - High level of adaptability in a fast-paced, rapidly evolving fintech environment.
