Executive / Assistant Manager - Digital Marketing

Job Description Executive / Assistant Manager - Digital Marketing Brief on Acxiom Technologies: Acxiom Technologies is a leading software solutions services company that provides consulting services to global firms and has established itself as one of the most sought-after consulting organizations in the field of Data Management and Business Intelligence. Also here is our website address https://acxtech.co.in/ to give you a detailed overview of our company. We are seeking a highly skilled Digital Marketing Specialist to enhance our brand presence and drive digital engagement across various platforms. They will possess excellent written and verbal communication skills and be adept at utilizing data-driven strategies to promote our brand and improve online performance. Location: Andheri, Mumbai Required Qualification: Any Graduate Desired Qualification: Graduate/ Post Graduate / Masters in Business Administration (MBA) in Marketing Functional Area: Marketing Required Experience: 2 - 4 years Areas of Experience: Preferably from the ITES / Software Product or Service Company Joining Timeline: Immediate or 15 days is preferred. Key Responsibilities: Content Creation: Develop and curate engaging content (articles, videos, social media posts, etc.) for platforms like LinkedIn, Twitter, and the company website. Brand Presence: Create and execute strategies to enhance the brands presence on LinkedIn, specifically within the IT sector, ensuring consistent brand messaging. SEO Management: Optimize website content for search engines using SEO best practices to improve organic traffic and visibility. LinkedIn Campaigns: Plan, execute, and monitor LinkedIn marketing campaigns, ensuring optimal engagement and lead generation. Website Updation: Collaborate with the web development team to ensure the website is regularly updated and aligned with marketing strategies. Email Marketing: Create, execute, and analyze email marketing campaigns to nurture leads and improve customer engagement. Google Analytics and GSC: Utilize Google Analytics and Google Search Console to monitor website performance, identify trends, and optimize marketing efforts. Content Collaterals: Develop marketing collaterals like brochures, presentations, and other digital materials. SEO & SEM: Drive search engine optimization (SEO) strategies and support search engine marketing (SEM) efforts. Campaign Analysis: Analyze and report on digital marketing performance metrics, using data to inform future campaigns and strategies. Please Share resumes on shruti.ojha@acxtech.co.in / Share resumes on 7977418669