Event Marketing Lead

Core Goal

Key Responsibilities

• Build and execute the

  global events playbook

  (roundtables, sponsorships).
• Own end-to-end event lifecycle: audience acquisition, logistics, content, and follow-up campaigns.
• Integrate events with SDR and demand gen for maximum pipeline impact.
• Manage Pepper’s

  community programs

  in the US (partner with Fractional Head of Community).
• Track ROI of each event - measuring meetings generated, pipeline influenced, and community growth.

KPIs

• Number of meetings generated from events
• Event attendance and engagement metrics
• Pipeline influenced by events & community
• Community network size and activity

Ideal Background

• 5–7 years in event/field marketing (B2B SaaS preferred)
• Experience running both digital and in-person events
• Strong operational and vendor management skills
• Clear track record of tying events to pipeline