Description and Requirements
Core Responsibilities
. Lead marketing planning and execution for demand generation and account-based campaigns across PC and Services.
. Deliver annual marketing outcomes aligned with business goals.
. Own services content marketing strategy, including creation, distribution, and performance measurement.
. Develop and repurpose digital assets tailored to buyer cohorts and journey maps.
. Optimize the marketing technology stack for automated, personalized campaigns.
. Manage data integration, campaign automation, performance tracking, and compliance.
. Support cross-functional collaboration and innovation to improve marketing ROI.
. Integrate Lenovo's AI and PC/Solutions messaging into commercial events (proprietary and third-party).
. Collaborate with agencies on branding, messaging, and experiential engagements for target segments.
. Develop quarterly campaign plans in consultation with stakeholders.
. Align campaign KPIs across the funnel to enable a 360-degree Account-Based Marketing approach.
. Monitor campaign execution and progress across quarters.
. Partner with segment teams to define campaign journeys for enterprise and mid-market customers.
. Coordinate with marketing operations and alliance marketing SPOCs for timely execution and proof of campaign delivery.
. Report campaign performance during monthly/quarterly QBRs with India/AP and WW ILT.
. Ensure seamless campaign integration with Marketo in collaboration with marketing automation teams.
. Develop and maintain nurture streams for services across segments and monitor performance.
. Collaborate with segment leads, account managers, and communications teams to create customer references and case studies.
Experience Requirements
. 10+ years of experience in brand and demand generation marketing.
. Minimum 5 years in B2B marketing for institutional buyers in technology and services sectors.
. Strong project management, data analytics, and presentation skills.
. Proficiency in ATL/BTL media planning and audience segmentation.
. Deep analytical mindset with a focus on optimizing ROI.
. Expertise in marketing automation and lead management tools and processes.
