Employer Branding Manager

2 - 5 years

4 - 9 Lacs

Posted:6 hours ago| Platform: Naukri logo

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Work Mode

Hybrid

Job Type

Full Time

Job Description

About the Role

Employer Branding Manager

Key Responsibilities

  • Build & Lead the Employer Brand Strategy:

    Develop and execute a comprehensive employer branding roadmap aligned with Comvivas culture and growth objectives.
  • Integrated Employer Branding Campaigns:

    Conceptualize and drive multimedia campaigns (videos, social media, internal stories, career site content) that bring our employee value proposition (EVP) to life.
  • Internal Collaborations:

    Work closely with HR, Talent Acquisition, Administration, and Business Heads to ensure synergy in messaging and execution.
  • Employee Engagement Campaigns:

    Partner with HR and Admin to design and promote internal campaigns celebrating employee milestones, culture initiatives, recognition programs, and DEI efforts.
  • Employee Advocacy:

    Establish a robust employee advocacy program that encourages storytelling and sharing on personal and professional channels.
  • Enhance Digital Footprint:

    Manage and grow our presence on platforms like LinkedIn, Glassdoor etc.
  • Event & Campus Branding:

    Support branding efforts across talent acquisition events, job fairs, university programs, and industry forums.
  • Analytics & Reporting:

    Track and optimize campaign performance using engagement metrics, brand perception data, and feedback loops.

Key Requirements

  • 3+ years of experience in Employer Branding, Marketing, Corporate Communications, or related domains
  • Proven experience creating and executing brand-led marketing or communication campaigns
  • Excellent storytelling, content creation, and creative direction skills
  • Familiarity with employer review sites and social platforms
  • Ability to use data/analytics tools to measure brand health and campaign effectiveness
  • Strong stakeholder management and cross-functional collaboration capabilities
  • A proactive, self-starter mindset with a passion for people and culture

Key Performance Indicators (KPIs)

  • Growth in employer brand visibility and engagement on LinkedIn, Glassdoor, and other platforms
  • Execution of at least 8–10 high-impact employer branding campaigns annually
  • Number of employer branding video assets created and deployed
  • Increase in quality talent applications from target geographies and roles
  • Employee engagement in advocacy programs
  • Improved candidate perception scores from hiring manager and HR feedback
  • Recognition or awards for employer branding initiatives

Why Join Us?

  • Be a part of

    shaping the voice of a leading global tech brand

  • Work with a collaborative and forward-thinking marketing team
  • Drive purpose-led branding that celebrates innovation, diversity, and growth
  • Enjoy a flexible, empowering, and high-performance work culture

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