Email Specialist

Role Overview: You will be joining Treks Marketing Team as an Email Marketing Specialist to enhance the global email activity and utilize the customer database as a powerful growth engine. Your role will involve planning, creating, and executing email marketing campaigns for multiple international markets with a focus on driving engagement, loyalty, and revenue through personalized, data-driven campaigns. Key Responsibilities: - Lead the planning, creation, and execution of email marketing campaigns for various international markets. - Develop and manage automated lifecycle campaigns such as welcome, onboarding, re-engagement, and post-purchase sequences. - Collaborate with local markets to plan and execute campaigns aligned with broader business goals. - Implement email campaigns that reflect the brand essence, inspire customers, and drive both e-commerce and in-store sales. - Analyze and improve key email metrics through clear strategies. - Customize strategies based on local market cultures, languages, and nuances using provided translation tools. - Write, edit, and optimize compelling email copy while maintaining brand voice and supporting brand equity. - Conduct A/B testing to enhance subject lines, content, and send strategies. - Segment customer lists for targeted messaging and make data-based recommendations on segments and event triggers. - Serve as an expert in Treks email marketing platform Iterable, optimizing campaigns for success and providing recommendations on platform and data usage. - Collaborate with other channel specialists to align strategies and performance within the media ecosystem. - Share insights across markets to enhance the global brand presence and success. - Stay updated on email marketing trends, tools, and innovations to keep Trek at the forefront of email marketing. Qualifications Required: - 3+ years of experience in running email campaigns. - Experience with Iterable is preferred. - Proven success in managing email campaigns as part of a broader brand strategy. - Strong time management skills aligned with business goals. - Effective communication of performance and strategy to team lead or internal stakeholders. - Comprehensive understanding of digital advertising metrics. - Proficiency in Google Analytics (GA4) for data retrieval, dashboard creation, and audience development. - Enthusiastic and energetic with a great sense of fun. If you are looking to work with a team of happy, enthusiastic over-achievers and thrive in a setting of wild growth, Trek is the place for you!,