Job
Description
Role Overview We are seeking a strategic and data-driven Email Marketing Expert to lead our email marketing efforts. This role will focus on developing, executing, and optimizing targeted email campaigns that drive customer engagement, nurture leads, and enhance brand awareness for Arc Surfaces and its boutique brands. Key Responsibilities Campaign Strategy & Execution: Develop and manage email marketing campaigns tailored to Arc Surfaces' diverse customer segments (homeowners, designers, contractors, builders, and fabricators). Implement automated email workflows, including welcome sequences, lead nurturing, abandoned cart recovery, and post-purchase follow-ups. Content & Design Collaboration: Work closely with the creative team to develop compelling email content, visuals, and templates that align with Arc Surfaces' brand identity. Personalize content based on customer segmentation and behavioral triggers. List Management & Segmentation: Build and maintain email subscriber lists, ensuring proper segmentation based on engagement, industry role, and buying behavior. Implement best practices for list hygiene, ensuring compliance with GDPR and CAN-SPAM regulations. Performance Analysis & Optimization: Track key metrics such as open rates, CTR, conversions, and ROI. A/B test subject lines, content, and send times to improve performance. Utilize analytics to refine targeting strategies and improve engagement rates. Integration & CRM Alignment: Collaborate with the sales team to ensure seamless integration between email marketing and CRM tools. Sync email campaigns with broader marketing initiatives (social media, website, events, and promotions). Qualifications & Skills Proven experience (5-8+ years) in email marketing, preferably in the home improvement, luxury goods, or architectural surfaces industry. Strong understanding of email automation platforms (e.g., HubSpot, Mailchimp, Klaviyo, or similar). Proficiency in HTML/CSS for email customization is a plus. Experience with CRM platforms and customer segmentation strategies. Analytical mindset with the ability to interpret data and drive actionable insights. Creative and strategic thinker with excellent copywriting skills. Familiarity with industry compliance standards (GDPR, CAN-SPAM). Why Join Arc Surfaces? Work with a premium brand in the architectural surfaces industry. Collaborate with a passionate marketing team focused on innovation and excellence. Competitive salary and benefits package. Opportunity for growth within a fast-evolving company. How to Apply: Send your resume, portfolio of past email marketing campaigns, and a brief cover letter outlining your experience to _______________________
