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Guidepoint
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Email Marketing Specialist

Email Marketing Specialist

Guidepoint

1 - 5 years

0 Lacs

maharashtra

Posted:23 hours ago| Platform: Shine logo

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Skills Required

html css salesforce marketing cloud sql proofreading marketing automation platforms email campaigns ab testing ampscript digital marketing channels

Work Mode

On-site

Job Type

Full Time

Job Description

Job Description: As an Email Marketing Specialist at Guidepoint, you will play a crucial role in supporting the Digital Marketing function by creating and deploying strategic email campaigns. Your responsibilities will include planning, setting up, and launching targeted email sends using Salesforce Marketing Cloud (SFMC) to assist various business units. The ideal candidate for this role is a flexible team player with experience in developing email campaigns, a strong grasp of HTML and CSS, familiarity with marketing automation platforms, and expertise in managing email distribution lists. Key Responsibilities: - Plan, build, and deploy static and automated email campaigns in Salesforce Marketing Cloud (SFMC) with personalized and dynamic content. - Collaborate with internal stakeholders to align email strategy and develop messaging. - Create and segment subscriber lists based on targeting criteria. - Optimize email campaigns based on key metrics such as CTR, open rates, and engagement. - Work with the design team to create custom email assets and layouts. - Conduct A/B testing to enhance email performance through optimized messaging and layout. - Provide troubleshooting and first-line support for stakeholders facing errors or technical issues with the SFMC platform. - Stay updated on industry trends and email best practices to uphold high standards regarding CAN SPAM and GDPR regulations. Qualifications Required: - Bachelor's degree required (Marketing, Communications, English, Business major preferred). - 2+ years of experience in multi-channel B2B marketing, including building and managing email campaigns. - 1+ years working with HTML and CSS for email. - 1+ years of direct experience deploying emails in enterprise-level marketing automation platforms (SFMC, Pardot, HubSpot, Marketo, etc.). - Understanding of AMPScript, SQL, and Salesforce environment is a plus. - Broad understanding of digital marketing channels, especially in the B2B space. - Ability to quickly learn relevant systems and processes. - Strong analytical skills, technical knowledge, and attention to detail. - Proficiency in English with excellent proofreading abilities. About Guidepoint: Guidepoint is a leading research enablement platform that enhances understanding and empowers clients" decision-making processes. With cutting-edge technology, real-time data, and difficult-to-source expertise, Guidepoint assists clients in translating insights into actions. Supported by a network of nearly 1.5 million experts and 1,300 employees globally, Guidepoint delivers on-demand intelligence and research, aiding organizations and investors in navigating the vast information landscape effectively. Guidepoint values diversity among its employees, advisors, and clients to foster connections that offer a multitude of perspectives. The company is dedicated to maintaining policies that promote an inclusive and welcoming environment for all members of the community, irrespective of background, identity, or experience. In addition to a competitive compensation package, Guidepoint offers employee medical coverage, a central office location, an entrepreneurial work environment, autonomy, and quick decision-making processes.,

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Email Marketing Specialist