Email Marketing Executive

As an Email Marketing Specialist, you will be responsible for planning, writing, designing, and executing email campaigns that drive engagement, nurture leads, and boost conversions. Your role will involve blending strategy, design, and copywriting to create impactful campaigns aligned with brand tone and objectives. Key Responsibilities: - Plan, execute, and manage email marketing campaigns end-to-end from concept to delivery. - Write persuasive and engaging email copies, newsletters, and promotional content. - Develop and test subject lines, CTAs, and creative content for better engagement. - Collaborate with the design team to produce visually appealing email templates. - Manage and optimize email lists, audience segmentation, and automation workflows. - Conduct A/B tests to refine messaging and improve open, click, and conversion rates. - Track and analyze campaign performance metrics like open rate, CTR, conversions, and unsubscribe rate. - Maintain and update email databases with accuracy, hygiene, and compliance. - Stay updated with email trends, deliverability best practices, and content strategies. - Coordinate with marketing, sales, and content teams to align email communication with ongoing campaigns. Content & Copywriting Responsibilities: - Create engaging, brand-aligned email content such as newsletters, offers, product updates, drip campaigns, and customer stories. - Craft personalized, audience-specific content to support lead nurturing and conversion goals. - Adapt writing style for different audiences and campaign types. - Collaborate with the content team to repurpose blog or social content into email-friendly formats. - Ensure tone, grammar, and messaging consistency across all communications. Required Skills & Qualifications: - Bachelors degree in Marketing, Communications, English, or a related field. - 1-5 years of hands-on experience in email marketing and content writing. - Proficiency with tools like Mailchimp, HubSpot, Klaviyo, ActiveCampaign, or Sendinblue. - Strong command of copywriting, storytelling, and content editing. - Familiarity with HTML/CSS for email formatting. - Understanding of marketing automation, segmentation, and analytics. - Ability to manage multiple campaigns and meet deadlines with attention to detail. - Excellent communication and analytical skills. Benefits: - Paid sick time - Provident Fund Please note that the work location for this role is in person.,