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Email Marketing Executive

2 - 4 years

2 - 3 Lacs

Posted:2 days ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

Email Marketing Executive

Key Responsibilities:

  • Plan, create, and execute targeted email marketing campaigns.
  • Manage and grow email subscriber lists through organic and paid methods.
  • Write engaging subject lines and email content to boost open and click-through rates.
  • A/B test different strategies for subject lines, CTAs, and content.
  • Segment audiences for personalized communication.
  • Track and report on email performance metrics (open rates, CTR, conversions).
  • Maintain compliance with email marketing regulations (GDPR, CAN-SPAM).
  • Collaborate with the content, design, and sales teams to align campaigns.
  • Use tools like Mailchimp, Sendinblue, Klaviyo, or similar platforms.

Requirements:

  • Proven experience in email marketing or a related field.
  • Hands-on knowledge of email marketing platforms and automation tools.
  • Strong understanding of email marketing KPIs and analytics.
  • Excellent written communication and copywriting skills.
  • Ability to work in a fast-paced and deadline-driven environment.
  • Basic knowledge of HTML/CSS is a plus.

Preferred Tools:

  • Mailchimp, MoEngage, Klaviyo, SendGrid, HubSpot
  • Google Analytics, Canva (for creatives)

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