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Email Marketer - Lead Generation

2 - 6 years

4 - 8 Lacs

noida

Posted:1 day ago| Platform: Naukri logo

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Skills Required

it services lead generation automation google analytics email marketing campaign management analytical html crm salesforce

Work Mode

Work from Office

Job Type

Full Time

Job Description

Job Description: Email Marketer Lead Generation

Location:

Noida

Experience:

2 6 Years
Role Summary & Key Objectives
We are seeking a detail-oriented and results-driven

Email Marketer Lead Generation

to execute email campaigns that drive prospect engagement and generate qualified leads. The role involves managing campaign operations, optimizing email deliverability, building targeted lists, and closely tracking performance metrics. The ideal candidate should have strong knowledge of email marketing tools, best practices in compliance, and the ability to collaborate with sales and marketing teams to ensure campaigns contribute effectively to the business pipeline.

Core Responsibilities
  • Plan, build, and execute

    email marketing campaigns

    focused on lead generation and nurturing.
  • Create and manage

    targeted mailing lists

    through segmentation, list hygiene, and data enrichment.
  • Optimize campaigns through

    A/B testing, personalization, and automation workflows

    .
  • Monitor and analyze campaign performance, providing insights on

    open rates, CTR, conversions, and deliverability

    .
  • Ensure compliance with

    GDPR, CAN-SPAM, and data privacy regulations

    .
  • Collaborate with content and design teams for effective messaging and templates.
  • Continuously research and adopt

    new tools, trends, and techniques

    to improve campaign ROI.

Must-Have Skills

Technical Skills:

  • Hands-on experience with

    email marketing platforms

    (e.g., Mailchimp, HubSpot, Zoho, Marketo, Pardot).
  • Strong understanding of

    audience segmentation, list management, and email automation

    .
  • Ability to design or edit

    basic HTML/CSS email templates

    .
  • Familiarity with

    campaign performance metrics

    (open rates, CTR, bounce, unsubscribe, conversion).
  • Knowledge of

    email deliverability best practices

    and spam filter management.

Soft Skills:

  • Strong written communication skills with attention to detail.
  • Analytical mindset with the ability to derive insights from data.
  • Collaborative approach to work with sales, content, and design teams.
  • Self-motivated, proactive, and able to manage multiple campaigns simultaneously.

Good-to-Have Skills
  • Experience in

    B2B lead generation

    campaigns (IT services, SaaS, or related industries).
  • Knowledge of

    CRM systems

    (Salesforce, HubSpot CRM, Zoho CRM).
  • Exposure to

    marketing analytics tools

    (Google Analytics, Power BI, Tableau).
  • Familiarity with

    LinkedIn and other digital lead generation channels

    .
  • Basic understanding of

    account-based marketing (ABM)

    .

Experience Requirements

  • 2 6 years

    of hands-on experience in

    email marketing and campaign management

    .
  • Proven track record of generating and nurturing

    qualified B2B leads

    via email.
  • Experience in managing

    medium-to-large mailing lists

    across multiple geographies preferred.

KPIs / Success Metrics

  • Lead Generation:

    Volume and quality of leads generated from campaigns.

  • Engagement Metrics:

    Open rates, CTR, bounce rates, and unsubscribe trends.

  • Conversion Metrics:

    Leads converted to MQLs/SQLs from email campaigns.

  • Deliverability:

    Inbox placement rate, spam complaints, and sender reputation.

  • Efficiency:

    On-time campaign execution and adherence to compliance standards.

  • Optimization:

    Implementation of successful A/B tests and measurable improvements in campaign performance

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