Email Deliverability & Outreach Manager

Role Overview

Email Delivery Manager

Key Responsibilities:

Email Infrastructure Management

• Own and configure all email infrastructure settings including

  SPF

  ,

  DKIM

  ,

  DMARC

  , reverse DNS, dedicated IPs, and SMTP relays.
• Maintain sender reputation across multiple domains and IPs, monitoring via Google Postmaster Tools, Postmark, and MXToolbox.
  
• Set up and manage warming tools and inbox placement testing.
  

Cold Outreach & Deliverability

• Run multi-sequence campaigns using cold outreach tools such as

  ReachInbox

  ,

  Instantly

  ,

  Smartlead

  , or similar.
• Execute and optimise high-volume outbound campaigns (1M+ emails/month) across

  multi-country

  ,

  multi-language

  segments.
• Ensure compliance with

  cold email laws

  (e.g. GDPR for B2B outreach, CAN-SPAM) and inbox placement best practices.

CRM & Workflow Automation

• Set up lead lifecycle workflows inside

  HubSpot

  or similar CRMs, linking inbound and outbound campaigns.
• Integrate platforms using native tools or APIs/Zapier to ensure seamless data flows between marketing, sales, and reporting systems.
  

List Hygiene & Segmentation

• Develop audience segmentation models based on engagement, behaviour, and job function.
  
• Maintain strict list hygiene protocols: bounce/suppression management, engagement filters, opt-in tracking, and sunset policies.
  
• Implement suppression strategies for avoiding spam traps and re-engagement automation for cold segments.
  

Reporting, Revenue Alignment & Strategy

• Track performance metrics (open, click, reply, conversion, unsubscribe, bounce) — with a focus on

  revenue attribution

  , not just engagement.
• Align outreach strategies with pipeline KPIs: job post submissions, client demos, or revenue-generating actions.
  
• Deliver weekly reports and suggest tactical experiments to improve ROI.
  

System Architecture & Experimentation

• Build cold outreach systems from scratch — you know how to structure a full-stack delivery ecosystem, not just send emails.
  
• Stay on top of trends and tools in the deliverability and outbound ecosystem, and run structured A/B tests to improve performance.
  

Requirements:

• 4+ years hands-on experience managing email infrastructure and deliverability in a

  high-volume

  environment (preferably B2B).
• Demonstrated experience with

  cold outreach tools

  (e.g., Instantly, Smartlead, Mailshake, Lemlist).
• Deep understanding of

  DNS records

  (SPF, DKIM, DMARC),

  SMTPs

  , inbox placement, and IP warming.
• Proven ability to run

  multi-country campaigns

  and manage

  language/localisation challenges

  .
• Solid background in

  CRM and marketing automation

  , especially HubSpot.
• Fluency in

  list strategy

  , suppression list use, and hygiene automation.
• Strong analytical mindset: focused on performance tied to

  sales outcomes

  , not just opens/clicks.
• Comfortable building scalable systems, not just executing someone else’s.
  

Preferred:

• Experience integrating email workflows with tools like Salesforce, Zoho, or Close.com.
• Familiarity with B2B SaaS, lead gen, or recruitment tech markets.
• Experience managing multi-brand/domain campaigns concurrently.
• Working knowledge of basic HTML/CSS for troubleshooting email templates.