Email Campaign Manager

Email Campaign Manager

WFO

Chennai

Shift timing 10.30 AM to 7.30 PM

Experienced Email Campaign Manager specializing in SAP ERP. Skilled in designing and executing end-to-end email strategies, including audience segmentation by industry, geography, and role. Proficient in performance analysis, A/B testing, and ensuring CRM integration for effective sales follow-up. Strong focus on compliance (GDPR, CAN-SPAM), high deliverability, and aligning campaigns with webinars, events, and digital marketing initiatives. Adept at reporting ROI and pipeline impact to leadership while tracking ERP market trends and competitor activities.

Required skills:

Owns end-to-end campaign strategy aligned to SAP ERP offerings.

Segments and targets leads by industry, geography, and role.

Analyzes performance (open rates, CTR, conversions) and runs A/B tests.

Syncs campaigns with CRM and sales follow-up.

Ensures compliance (GDPR, CAN-SPAM) and strong deliverability.

Aligns email efforts with webinars, events, and digital channels.

Reports ROI and pipeline impact to leadership.

Tracks ERP market trends and competitor positioning.

(Interested candidates kindly send your resume to gayathri.mathiyalagan@mobolutions.com or reach me to this phone number +91 7010077037)