Shivangi Group of Management

As an Email Marketing Specialist/Email Campaign Manager, you will be responsible for creating, executing, and optimizing email marketing campaigns to engage customers, drive sales, and build brand loyalty. Your role will involve managing email lists, designing email templates, analyzing campaign performance, and ensuring all communications comply with legal and brand standards. Key Responsibilities: - Plan and implement email marketing campaigns aligned with overall marketing goals. - Write compelling email copy and design visually engaging email templates. - Manage subscriber lists, including segmentation, data hygiene, and growth strategies. - Monitor KPIs such as open rates, click-through rates, conversions, bounce rates, and unsubscribes. - Use A/B testing to optimize subject lines, content, and send times. - Ensure compliance with anti-spam laws (e.g., CAN-SPAM, GDPR). - Maintain high email deliverability and sender reputation. - Set up automated email flows (welcome series, cart abandonment, post-purchase, etc.). - Personalize emails based on user behavior, demographics, and engagement. - Use email marketing platforms such as Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar. - Work with design, content, and sales teams to align email messaging with broader marketing efforts. Qualifications Required: - Engineering background is preferred. - Minimum of 3 to 4 years of experience. - Fluency in English writing. - Solid understanding of International Business Campaign. In this role, you will play a vital part in the success of the company's email marketing campaigns by ensuring strategic planning, effective execution, and continuous optimization.,