Ecommerce External Marketing

Role & responsibilities

• Execution of holistic marketing plan for ecommerce products
• Identify potential target segments and define in terms of audience available on platform
• Define product positioning, key selling points and communication strategy basis the market competitiveness and data insight
• Chart out effective out of the box Digital, Media, PR and Creative plans in sync with platform external marketing team and Central marketing teams (Planning, digital, Media, PR)
• Bring ideas and innovations to create clutter breaking campaigns.
• Develop and design all ecommerce marketing artwork and messaging work in co-ordination with central marketing teams, Head Office, and ecommerce platform
• Source and share marketing insights and trends that will improve the quality of work
• Ensure brand, messaging, style, and tone consistency is always maintained across the ecommerce platforms.
• Oversee the product development process in close coordination with central product team
• Co create launch strategy with the IMC team and the platform (Amazon/Flipkart) and execute the strategy on platforms ensuring an impeccable launch
• Own cost improvements and maximize profit share. Control offers running on selection within the platforms (Flipkart/Amazon) and minimize spends (with minimum effect on sales). Devise an action plan to achieve yearly sales target. Maximize sales while maintaining healthy DOH and controlling offers on the platforms
• Be customer oriented by developing a deep understanding of customer behaviour for smartphone category. Understanding of smartphone industry and track competition
• Execute and monitor campaign performance and suggestion on improvements
• Prepare campaign ad hoc reports and post campaign evaluation analysis
• Represent and lead ecommerce external marketing in the project
• Ensure delivering innovative integrations and ideas from platform marketing
• Proactively plan and share ecommerce content requirements to central marketing teams

Functional Responsibilities for Creative Work:

• Estimate creative and content requirements for the project
• Briefing to in house design team or external agencies to get the quality work done
• Ensure brand guideline adherence and approval on content from central marketing teams
• Deliver creative to ecommerce platform with strict adherence to given timeline
• Type of content: static banners, social post, dynamic creative, video making & edits, landing pages for Amazon/Flipkart

Experience and Education

• 4 years experience in content management Integrated marketing planning having ecommerce marketing knowledge.
• Creative thinking and passionate for creating content.
• Strong interpersonal skills, comfortable in working with a multi-stakeholder cross functional team environment.
• Well-organised, able to meet multiple project timeline and demonstrate attention to details.
• Able to work independently, solve problems, take initiative, self-starter” and use good judgment.
• Good command over English and presentation skills to lead/influence discussions.

Key Stakeholders to work with: