4 Ecommerce Strategy Jobs

This role is for one of Weekday's clients Salary range: Rs 2200000 - Rs 3000000 (ie INR 22-30 LPA) Min Experience: 10 years Location: Bangalore JobType: full-time About the Role We are looking for a visionary and performance-driven Head of Ecommerce to lead and scale our digital commerce initiatives for a fast-growing women's apparel brand. This is a strategic leadership role where you will be responsible for defining and executing the brand's ecommerce growth strategy across both Direct-to-Consumer (D2C) channels and online marketplaces (such as Myntra, Amazon, Ajio, Flipkart, Nykaa Fashion, etc.). As the Ecommerce Head, you will own the full funnel from digital merchandising, conversion, and user experience, to customer acquisition, retention, and revenue growth. You will work closely with marketing, merchandising, operations, and product teams to ensure a seamless and delightful customer journey. Key Responsibilities Ecommerce Strategy & Ownership Develop and lead the end-to-end ecommerce strategy across D2C website and all relevant online marketplaces, aligning with brand goals and growth targets. D2C Channel Leadership Optimize the brand's owned website for user experience, conversion, retention, and average order value. Drive innovation in UX, loyalty programs, and personalization to deliver a premium online shopping experience. Marketplace Channel Growth Drive revenue and visibility across marketplaces by managing listings, pricing, content, advertising, and promotions. Build relationships with platform account managers and drive collaborative growth plans. Performance and Growth Marketing Partner with the marketing team to design and implement performance campaigns that drive high ROAS across Google, Meta, and affiliate channels. Own ecommerce KPIs CAC, LTV, conversion rate, and AOV. Strategic Planning & Forecasting Forecast ecommerce demand and revenue across all platforms. Lead category planning, inventory alignment, and pricing strategy in line with market trends and seasonality. Tech & Product Collaboration Collaborate with web developers and tech vendors to enhance platform capabilities including SEO, speed, CRM integrations, and mobile responsiveness. Team Leadership Build and manage a high-performing ecommerce team from content to digital merchandising and customer support. Analytics & Insights Drive data-backed decision-making through strong command over ecommerce analytics tools (Google Analytics, Shopify/Unicommerce dashboards, etc.) and customer data insights. Key Qualifications 10+ years of experience in ecommerce, preferably in fashion, apparel, or lifestyle D2C brands. Proven success in managing both D2C and marketplace ecommerce with a deep understanding of platform dynamics. Hands-on experience with ecommerce platforms like Shopify, Magento, or WooCommerce. Strong knowledge of growth metrics, digital marketing, funnel optimization, and consumer behavior. Excellent leadership, project management, and cross-functional collaboration skills. Experience working in fast-paced, high-growth startup or D2C environments preferred.

We have an urgent opening with our esteemed client. Our client is a leading FMCG D2C brand that manufactures and sells chocolates, cookies, and confectionaries. Experience: 7- 15 years (with at least 3-5 years in a leadership e-commerce role) Location : Mumbai (Goregaon) Roles & Responsibilities : Own and drive the overall P&L for online channels (D2C website, marketplaces, quick commerce, and other online retail platforms). Develop and execute strategies to increase online sales, customer acquisition, retention, and conversion rates. Collaborate with the marketing team to develop and execute performance marketing campaigns (Google Ads, Meta, influencer marketing, etc.). Oversee the functionality and performance of the D2C website (UI/UX, SEO, speed, security, etc.). Manage partnerships and negotiations with marketplaces such as Amazon, Flipkart, Blinkit, Instamart, Zepto, etc. Oversee listing quality, campaign execution, ratings, reviews, and inventory planning. Work closely with the supply chain and logistics team to ensure timely order fulfillment. Build and manage a high-performing e-commerce team. As the requirement is a bit urgent, an early response on this would be highly appreciated. Alternatively, if you know someone suitable and available please refer or share their contact details at shakil.shaikh@upgrad.com Regards, Shakil

Develop & over-see the social media strategy, for the company from scratch. Developing and managing digital marketing campaigns. Creating a social media strategy for the company. Utilizing a range of digital marketing techniques including paid search, SEO and PPC. Managing the roll-out of paid media advertising on social media & Google. Managing online brand and product campaigns to raise brand awareness. Managing the company website & social media accounts. Develop the social media content calendar and then roll this out. Manage the groups social media accounts. Lead and manage any website updation projects. Responsibility for planning and budgetary control of all digital marketing. Developing and managing the eCommerce strategy of the company. Getting listings on marketplaces across the world, while also formulating a direct sales approach for eCommerce. Manage the groups accounts on Amazon, Noon, Flipkart, Myntra. Work on plans to drive the sales of eCommerce channels.

1. Website Management & Shopify Store Optimization Oversee and maintain all website assets (banners, product listings, landing pages, and promotions). Manage and enhance the Shopify stores performance, UI/UX, and functionality. Collaborate with design, content, and development teams to deliver an engaging customer experience. Optimize site structure, checkout flows, and conversion rates to drive sales and customer retention. Execute end-to-end digital campaigns, ensuring consistent branding and messaging. Ensure timely updates of product listings, descriptions, images, and pricing. Coordinate with developers for customizations, integrations, and third-party apps. 2. Digital Growth & eCommerce Strategy Identify and implement new digital growth opportunities across online platforms. Develop data-driven strategies to improve customer acquisition, retention, andrevenue. Optimize all digital touchpoints for better customer experiences and increased conversions. Explore and establish new digital sales channels and partnerships to enhance business growth. 3. Performance Marketing & Social Media Coordination Serve as the primary liaison for performance marketing agencies (Google Ads, Facebook Ads, etc.). Monitor, analyze, and optimize paid campaigns for maximum ROI and cost efficiency. Work closely with the social media agency to align content and promotions with eCommerce goals. 4. Marketplace & CRM Management Collaborate with the Marketplace team (Amazon, Flipkart, Myntra, etc.) to maintain brand consistency. Ensure accurate synchronization of inventory, pricing, and promotions across marketplaces. Use Zoho CRM (or equivalent) to track customer interactions, monitor pipelines, and measure marketing effectiveness. 5. Analytics & Customer Insights Utilize tools like Google Analytics, Mixpanel, and Shopify Analytics to monitor user behavior. Analyze and report key eCommerce metrics (Conversion Rate, Bounce Rate, AOV, LTV, etc.). Use data insights to drive customer retention and increase customer lifetime value. 6. SEO & Content Strategy Optimize website content, product descriptions, and landing pages using SEO best practices. Leverage SEO tools (SEMRush, Ahrefs, Google Search Console) to track and improve organic search rankings. Implement technical SEO, on-page optimization, and link-building strategies. 7. Reporting & Performance Tracking Prepare and present weekly and monthly performance reports to senior leadership. Monitor data across Shopify, Google Analytics, ad platforms, and CRM to identify trends and growth opportunities. Continuously analyze, refine, and optimize digital commerce strategies for improved outcomes.