Ecommerce - Digital Marketing

Role & responsibilities:

• Manage and execute marketing campaigns across

  Google, Meta (Facebook/Instagram), and YouTube platforms

  for brand visibility and product performance.

• Blinkit, Zepto, Swiggy, Instamart, Milkbasket, and Amazon

  .
• Lead

  performance-driven campaign across

  Blinkit

  , Zepto, Swiggy, Instamart, Milkbasket, and Amazon

  optimizing spends, improving conversion and ROAS.
• Plan and optimize

  platform-wise budgets

  ensuring efficient spend allocation and maximum ROI.
• Execute promotional strategies and scaled campaign based on data insights and category performance for visibility , offers and promotion.
• Monitor and scale campaigns based on

  data insights, category trends, and performance metrics

  .
• Conduct

  data-driven analysis

  to track growth, identify gaps, and improve campaign efficiency.
• Measure and analyze funnel metrics such as

  impressions, CTR, conversion rate, CAC, and ROAS

  .
• Prepare

  performance reports

  and share actionable insights with internal stakeholders.
• Collaborate with

  category managers and internal teams

  to align on growth objectives.

Preferred Profiles:

• Strong knowledge of

  Google Ads, Meta Ads Manager, and YouTube campaigns

  .
• Hands-on experience in

  social media marketing, influencer coordination, and content creation

  .
• Proven ability to manage

  performance marketing campaigns

  across e-commerce platforms.
• Analytical mindset with expertise in

  campaign metrics, ROI optimization, and data-driven decision making

  .
• Excellent communication and collaboration skills to work with internal and external stakeholders.
• Highly active on social media platforms with creative content development skills.

Key Skills:

• Google Ads, Meta Ads Manager, YouTube Marketing
• Social Media Advertising & Influencer Marketing
• Performance Marketing (Swiggy, Zepto, Blinkit, Milkbasket, Amazon)
• ROI Optimization, Budget Planning, Funnel Metrics Analysis
• Content Creation & Campaign Management

Education & Experience:

• Graduate/Postgraduate in Marketing, Business Administration, or related field.
• 2-5 years of experience in

  digital marketing / performance marketing

  (preferably in FMCG, food, or e-commerce industry).