Ecommerce & Digital Marketing Head - Beverages

Skills:

Responsibilities

• Develop and implement digital marketing strategies to increase brand visibility.
• Oversee all online marketing channels including SEO, SEM, social media, email marketing, and display advertising.
• Lead and mentor a team of digital marketing professionals.
• Analyze web traffic metrics and suggest solutions to boost web presence.
• Coordinate with content, design, and product teams to ensure brand consistency.
• Monitor competition and provide ideas to stand out.
• Stay current with digital marketing trends and potential new channels.
• Manage the digital marketing budget and allocate resources efficiently.
  

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as Head of Digital Marketing or similar leadership role.
• Strong understanding of digital marketing concepts, SEO, SEM, analytics, and social media.
• Excellent leadership and team management skills.
• Outstanding communication and interpersonal abilities.
• Analytical mindset with a problem-solving aptitude.
• Experience with budget management and forecasting.
  

Skills

• Google Analytics
• SEO/SEM tools
• Social media platforms
• Email marketing software
• Content Management Systems (CMS)
• PPC advertising
• Data analysis
• Project management