E-Commerce Ads Specialist

About Us:

YCE Digital Pvt. Ltd. is a results-driven e-commerce growth partner helping brands scale across marketplaces like Amazon, Flipkart, Myntra and more. We specialize in digital strategy, marketplace management, and performance marketing for D2C brands.

Role Summary:

We are looking for a data-driven E-Commerce Ads Specialist to manage and optimize performance marketing campaigns across key online marketplaces. You will own the full advertising lifecycle—from strategy to execution—on platforms like Amazon Advertising, Flipkart PLA, and other native ad platforms. The goal is to maximize visibility, conversions, and ROAS.

Key Responsibilities:

1) Campaign Management

• Plan, create, and manage Sponsored Ads on Amazon, Flipkart, Myntra, and AJIO.
• Segment campaigns by product type, audience, and objective (awareness, conversion, etc.).
• Monitor daily spend, CPC, and budget pacing across accounts.

2) Performance Optimization

• Analyze campaign data to improve CTR, ROAS, ACoS, and conversion rates.
• Conduct keyword research and bidding strategy adjustments.
• A/B test creatives, targeting, and ad formats.

3) Platform Expertise

• Stay updated on platform algorithm changes and beta features.
• Collaborate with marketplace account managers for ad placement opportunities.
• Understand Buy Box dynamics and listing optimization to support ad performance.

4) Reporting & Insights

• Provide weekly/monthly performance dashboards using Excel.
• Recommend action plans based on data trends and ad analytics.
• Coordinate with content and creative teams for banner and A+ content alignment.

Qualifications:

• Bachelor’s degree in Marketing, Business, or relevant field.
• 2–4 years of hands-on experience with marketplace advertising (Amazon Ads, Flipkart PLA).
• Strong analytical skills with proficiency in Excel, Google Sheets, and ad dashboards.
• Ability to manage multiple campaigns and budgets across categories.
• Certification in Amazon Ads or Google Ads (preferred).

Why Join YCE Digital?

• Manage ad budgets for growing D2C brands.
• Exposure to high-performance ad strategies and tools.
• Fast-paced, entrepreneurial environment with learning opportunities.

Job Types: Full-time, Permanent

Pay: ₹25,000.00 - ₹30,000.00 per month

Benefits:

• Health insurance
• Paid time off

Schedule:

• Day shift

Experience:

• E-Commerce: 1 year (Required)

Work Location: In person