Dy Manager - Marketing

4 - 9 years

5 - 9 Lacs

Posted:3 days ago| Platform: Naukri logo

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Work Mode

Work from Office

Job Type

Full Time

Job Description

Managing the content creation and optimization for integrated marketing communication

Role :

1. Managing the coordination with creative agencies/in-house designing team, ensuring content optimization and providing creative direction for the following

Vertical specific marketing collaterals to support sales operations

Blogs Employee/Customer Newsletters for regular circulations

Communication decks, promotional materials for employer branding in internal events

Posters, flyers, brochures, training materials

Portal visuals, digital templates for consistent internal communication and brand representation (as and when required)

2. Maintaining the hygiene of the overall digital presence of the employer brand in co-ordination with digital marketing agency

Managing the monthly content planning

Reviewing weekly social media engagement

Analyze website performance periodically to improve organic traffic, keyword rankings, conversion rates etc.

Working with the agency to optimize meta-tags, headers, and on-page content for the website

Create link-building strategies to increase domain authority and search visibility.

Educational Qualifications

  • MBA (Marketing )/ Mass Communication

Knowledge & Skills

Job Competencies (Behavioural)

 

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