DM/MGR - Consumer Research & Advance Study Projects

As a professional responsible for handling Consumer Research & Advance Projects, your primary duties will include planning, executing, and reporting on consumer studies. You will play a crucial role in detecting market opportunities that can lead to the introduction of new products to help achieve the company's sales targets. Your tasks will involve market trend analysis, price positioning studies, as well as primary and secondary data analysis. It will be essential for you to convert consumer feedback into technical requirements and evaluate their needs accordingly. Furthermore, you will be expected to analyze trends in both the Global and Indian markets, understand latent consumer needs, and provide support for short-term and long-term product proposals. Your role will also involve developing product concepts aligned with the company's plan and competitive strategies. In terms of technical and functional competencies, you should have a basic understanding of the automotive industry, different vehicle segments, Indian customer preferences, and the competitive landscape. You should be familiar with the model development process and timelines, possess expertise in MS Office tools such as PowerPoint, Word, and Excel, as well as have knowledge of tools used for consumer research. On the behavioral front, strong presentation and communication skills are essential, along with self-motivation, a results-oriented approach, excellent organizational abilities, and the capacity to collaborate effectively across functions. Additionally, you should have good problem-solving and analytical skills, be adept at managing and working with cross-functional teams, and be capable of multitasking effectively. Your specific expertise in the functional area should include a basic knowledge of emerging trends in product development, body types, technology, and design. You should understand vehicle segmentation, data analytics, and be proficient in translating consumer feedback into technical parameters. Excellent presentation and communication skills will be key to success in this role. In terms of educational background, you are required to have a BE/B.Tech/M.Tech degree with a minimum of 60% marks or an equivalent qualification.,