439 Display Advertising Jobs - Page 18

About the Role: The Performance Marketing Specialist at EaseMyTrip is a pivotal role focused on maximizing the digital footprint and customer acquisition through targeted advertising and strategic marketing. This individual is tasked with the creation, execution, and optimization of a comprehensive performance marketing strategy. The specialist will manage campaigns across multiple digital platforms, continuously analyze performance data, and adapt strategies to enhance efficacy and ROI. This role demands a high level of analytical prowess, creativity, and adaptability to stay ahead of market trends and leverage emerging technologies for marketing advantages. Role & responsibilities: Strategy Development : Formulate a robust performance marketing strategy and oversee its execution to ensure maximum visibility and customer acquisition. Channel Management : Plan and manage marketing campaigns across various digital channels such as Google Ads, Bing Ads, and social media platforms (Facebook, Instagram, LinkedIn, Twitter). App Marketing Focus : Enhance app visibility and user engagement through targeted in-app marketing strategies and campaigns. Data Analytics : Utilize Google Analytics and Google Tag Manager to gather insights, analyze campaign performance, and optimize strategies based on data-driven decisions. Budget Oversight : Manage and allocate budgets efficiently across different marketing channels to maximize ROI and minimize cost per acquisition (CAC). Campaign Optimization : Continuously test and optimize marketing campaigns to ensure the achievement of key performance indicators and conversion goals. Innovation and Testing : Identify and explore new marketing channels and technologies to enhance campaign performance and achieve marketing objectives. Cross-functional Collaboration : Work closely with the management and other team members to share insights, strategize, and improve overall marketing effectiveness. Reporting and Analysis : Regularly report on campaign results, including analysis of key metrics to inform future marketing strategies. Market Trends : Stay updated with the latest trends in digital marketing to keep the company at the forefront of innovation in performance marketing. Preferred candidate profile: Educational Background : Holds a degree in Marketing, Business Administration, or a related field. Experience : Proven experience in performance marketing, with a strong background in managing multi-channel digital marketing campaigns, including PPC, SEO, and social media. Analytical Skills : Possesses excellent analytical capabilities with the ability to leverage data and metrics to make informed marketing decisions. Technical Proficiency : Skilled in using digital marketing tools and technologies such as Google Analytics, Google Tag Manager, and mobile marketing applications. Strategic Thinker : Ability to develop effective marketing strategies and plans with a clear focus on achieving measurable results. Communication Skills : Excellent communication skills, capable of articulating ideas clearly and engaging effectively with both team members and management. Problem Solving : Strong problem-solving skills with a creative approach to overcoming challenges and achieving business objectives. Adaptability : Open to new ideas, willing to experiment, and adaptable to changing digital landscapes and consumer behaviors. Goal-Oriented : Highly motivated and goal-oriented, with a track record of meeting or exceeding performance targets. Team Player : Demonstrates the ability to work collaboratively in a team environment, contributing to a cooperative work dynamic.

Skill required: Marketing Operations - Social Media Strategies Designation: Digital Mktg Advisory Senior Analyst Qualifications: Any Graduation Years of Experience: 5 to 8 years What would you do? The Digital and Social Media Specialist drives Client's online presence by managing and optimizing digital campaigns and social media strategies. This role focuses on creating impactful content, engaging audiences, and delivering measurable business outcomes through digital channels.Role requires Digital Marketing Ads & Promotion creation/designThe team is responsible for business strategies to be well-positioned in Social Media. This includes vision & strategic context, journey design, local origination, organization, assessment, maturity modeling, cross-channel utilization, blueprint & modeling, and roadmap acceleration. They act as advocates for the local consumers, mapping content and channels across journeys for positive brand engagement, maintain and leverage data to support journey decisions. They develop KPI measurement guidelines - as per agile local market requirements, audience targeting, segmentation, and personalization across channels and touchpoints. The team is responsible for driving content strategy, including social media engagement rules, determine optimum consumer digital experience based on data and insights, provide recommendations to clients on campaign planning, performance optimization, and process improvements. What are we looking for? Technical Skills: Expertise in digital marketing tools, including analytics platforms. Proficiency in content management systems and social media scheduling tools. Strong understanding of SEO, SEM, and paid media strategies. Ability to analyze data and translate it into actionable insights.Core Competencies: Analytical Thinking:Strong ability to measure and optimize digital performance. Creativity:Develop engaging and innovative digital content. Adaptability:Respond quickly to changes in digital trends and platform updates. Collaboration:Work effectively with internal teams and external partners. Communication:Clear and effective communication of digital strategies and performance insights.Education: Bachelor's degree in Marketing, Digital Media, or a related field (required). Certifications in digital marketing are a plus. Roles and Responsibilities: . Digital Strategy Development: Develop and execute digital marketing strategies that align with Client's business objectives. Optimize campaigns for performance across search, social, and display platforms.2. Social Media Management: Manage Client's social media channels, including content planning, posting, and audience engagement. Monitor social media trends and implement best practices to enhance Client's online presence.3. Campaign Execution: Create and execute targeted digital advertising campaigns to drive awareness, engagement, and conversions. Collaborate with internal teams and external agencies to produce high-quality digital content.4. Performance Analysis: Track and analyze digital campaign performance using analytics tools. Provide data-driven insights to improve digital strategies and achieve KPIs.5. Compliance and Innovation: Ensure all digital and social media activities comply with Client's brand guidelines and industry regulations. Stay updated on emerging digital trends and recommend innovative approaches for Client. Qualifications Any Graduation

Run and manage PPC/SEM campaigns Generate leads & conversions within budget Improve ad performance (lower CPC, higher Quality Score) Do keyword research & optimize ads Plan PPC strategy Work on landing page ideas Google Adwords & Meta Adwords Required Candidate profile Experience with Google Ads and Meta ads Good understanding of PPC, SEM, keywords, landing pages Basic analytics and reporting skills

Job Title: Paid Ads Specialist Experience Required: Minimum 1 Years Location: Prahladnagar, Ahmedabad Employment Type: Full Time Job Summary: We are seeking a results-driven Paid Ads Specialist to manage and optimize our online advertising campaigns across Google and Meta (Facebook/Instagram) platforms. The ideal candidate will have at least 1 years of hands-on experience running paid campaigns, analyzing performance, and achieving strong ROI for various types of businesses. Key Responsibilities: Plan, execute, and optimize paid ad campaigns on Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram). Conduct keyword research, audience targeting, and A/B testing to improve ad performance. Continuously monitor campaign performance metrics (CTR, CPC, CPA, ROAS, etc.) and provide actionable insights. Develop and manage advertising budgets, ensuring efficient spend and maximum ROI. Collaborate with content, design, and marketing teams to create compelling ad copy and creatives. Generate detailed performance reports and present data-driven recommendations. Stay updated with the latest trends and best practices in digital advertising and platform algorithm changes. Required Skills and Qualifications: Minimum 1 years of hands-on experience in managing Google Ads and Meta Ads campaigns. Strong understanding of ad targeting, bidding strategies, and conversion tracking. Proficiency in tools such as Google Ads Manager, Facebook Ads Manager, Google Analytics, and Google Tag Manager. Experience in lead generation and eCommerce campaigns is a plus. Analytical mindset with strong data interpretation skills. Good communication and reporting skills. Preferred Qualifications: Google Ads or Meta Blueprint certifications are a plus. Experience with remarketing, lookalike audiences, and funnel strategy. Familiarity with landing page optimization tools (e.g., Unbounce, Instapage) is a bonus. Role & responsibilities

Amazon Media Group Amazon Media Group operates at the intersection of eCommerce and advertising, offering a rich array of digital display advertising solutions with the goal of helping our customers find and discover anything they want to buy. We help advertisers reach customers on Amazon.in, across our other owned and operated sites, on other high quality sites across the web, and on millions of mobile and tablet devices. We put the customer at the heart of everything we do and work backwards, including in advertising. If you re obsessed with being a part of digital advertising that informs instead of interrupts; that helps customers deliver great products and brands, not just delivers impressions; and that empowers customers to be decisive, rather than distracts them - then we want you to come join us and make advertising even better. Key job responsibilities About role: We are looking for a Sr. designer who is hands-on, creative, detail-oriented, strong at aligning and engaging with multiple stakeholders to help scale our growing IN Advertising program. You will work with advertisers, account managers and designers to establish processes and mechanisms to continuously improve the quality of creatives, drive innovation, and own design research and strategy. You will work on standardizing our design service offerings, training multiple stakeholders and define tracking and measurement systems. You will work with Amazon business partners to ensure strong campaign performance through highly relevant banners, videos and landing pages thus delivering positive return on investment for our emerging and growing advertisers. To do this, this person needs to be extremely hands on, will need have an understanding of Amazons display advertising products, technical/operational capabilities, as well as the ability to synthesize analysis into a concise and compelling creative. This position is based at the Amazon India headquarters in Bangalore, with travel as required About the team Were a close-knit group of passionate innovators from creative strategy to design technology dreaming big and building the future of Amazon Ads in India together. - 5+ years of design experience - Have an available online portfolio - Bachelors degree in in graphic design, industrial design, digital communications design, visual arts, mass communications, art, or equivalent - 2+ years of mass-market consumer web / mobile products experience - Experience working in a collaborative team and working directly with developers for implementation of designs - Knowledge of and proficiency in a variety of design tools such as Photoshop, Illustrator, Fireworks, and InDesign

Overview We are an integral part of Annalect Global and Omnicom Group, one of the largest media and advertising agency holding companies in the world. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations, and other specialty communications services. Our agency brands are consistently recognized as being among the world’s creative best. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in areas of Creative Services, Technology, Marketing Science (data & analytics), Market Research, Business Support Services, Media Services, Consulting & Advisory Services. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this, together. Responsibilities Successfully managing day-to-day performance of campaigns across different DSPs including but not limited to DV360, Amazon and TTD. Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 6 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients. Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Candidate should have 3 years of experience in Programmatic buying , Display and Video Advertising , DV 360 ,Integration with Google Marketing Platform , Audience targeting ,Manages display and video ads , Targets specific audiences

Purpose of the Role: The Digital/Social Media Marketing Executive will be responsible for developing, implementing, and managing the organization's social media strategy and digital marketing campaigns. This role requires a creative and data-driven individual with a strong understanding of various social media platforms, digital marketing tools, and best practices. The Executive will contribute to building brand awareness, engaging with target audiences, driving website traffic, and generating leads/sales through effective digital marketing initiatives. Key Responsibilities: Social Media Strategy & Execution: Develop, implement, and manage the organization's social media strategy across various platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube, etc.) aligned with overall marketing goals. Create engaging and relevant content (text, image, video) that resonates with target audiences and adheres to brand guidelines. Schedule and publish social media posts effectively using social media management tools. Monitor social media channels for trends, brand mentions, and customer feedback, and respond appropriately. Stay up-to-date with the latest social media trends, algorithm changes, and emerging platforms. Digital Marketing Campaigns: Assist in the planning and execution of digital marketing campaigns, including social media advertising, search engine marketing (SEM), email marketing, and content marketing. Set up, manage, and optimize social media advertising campaigns (e.g., Facebook Ads, Instagram Ads, LinkedIn Ads) to achieve specific objectives. Collaborate with the marketing team to ensure integrated campaign execution across all digital channels. Content Creation & Management: Contribute to the development of content calendars and assist in the creation of various digital content formats. Ensure all digital content is brand-consistent, engaging, and optimized for relevant platforms. Manage and organize digital assets effectively. Performance Monitoring & Analysis: Track, analyze, and report on the performance of social media activities and digital marketing campaigns using relevant analytics tools. Identify key metrics, interpret data, and provide insights to optimize strategies and improve results. Prepare regular performance reports for the marketing team. Community Engagement & Customer Service: Foster a positive and engaging online community around the organization's brand. Respond to customer inquiries, comments, and messages on social media channels in a timely and professional manner. Escalate complex customer service issues to the appropriate teams. Collaboration & Coordination: Collaborate effectively with other marketing team members, including content creators, designers, and other specialists. Coordinate with internal teams (e.g., sales, customer support) to ensure alignment of digital marketing efforts with overall business objectives. Liaise with external vendors and agencies as needed. Staying Updated: Continuously learn and stay informed about the latest digital marketing trends, tools, and technologies. Participate in relevant webinars, online courses, and industry events to enhance skills and knowledge. Qualifications and Experience: Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Minimum of 2-3 years of proven work experience in digital marketing and social media management. Demonstrable experience in developing and executing social media strategies and digital marketing campaigns. Strong understanding of various social media platforms, their algorithms, and best practices. Experience with social media management and analytics tools (e.g., Hootsuite, Buffer, Sprout Social, Google Analytics, Facebook Ads Manager). Proficiency in creating engaging content (text, image, basic video editing skills are a plus). Excellent written and verbal communication skills. Strong analytical and problem-solving skills with the ability to interpret data and generate insights. Ability to work independently and as part of a team. Strong organizational and time-management skills with the ability to manage multiple projects simultaneously. Familiarity with SEO/SEM principles is an advantage. Experience with email marketing platforms (e.g., Mailchimp, Constant Contact) is a plus. Key Performance Indicators (KPIs): Social media engagement rates (likes, comments, shares, etc.). Social media reach and impressions. Website traffic generated from social media. Lead generation/conversions from digital marketing efforts. Social media follower growth. Brand mentions and sentiment. Cost per acquisition (CPA) for paid campaigns. Return on ad spend (ROAS) for paid campaigns. Customer satisfaction/response time on social media. Competencies: Strategic Thinking: Ability to understand the big picture and develop effective digital marketing strategies. Creativity & Innovation: Ability to generate fresh and engaging content ideas. Results-Oriented: Focus on achieving measurable outcomes and driving positive results. Communication Skills: Excellent written and verbal communication skills for engaging with audiences and collaborating with teams. Analytical Skills: Ability to interpret data, identify trends, and make data-driven decisions. Technical Proficiency: Strong understanding and ability to use relevant digital marketing tools and platforms. Adaptability & Learning Agility: Willingness to learn and adapt to the rapidly evolving digital landscape.

Job Title: Digital Marketing & E-commerce Marketplace Specialist Location: Kolkata (Minto-Park) Job Type: Full-Time, On-site Reporting To: Head of Marketing About the Role: We are looking for a highly motivated and results-oriented Digital Marketing & E-commerce Marketplace Specialist to join our team. This role demands a strong background in SEO, paid advertising (Google & Meta Ads), and end-to-end management of e-commerce platforms such as Amazon, Flipkart, Myntra, eBay, Shopify, and Kmart. You will be responsible for driving traffic, optimizing listings, managing ad campaigns, and maximizing profitability across digital and marketplace channels. Key Responsibilities: 1. Search Engine Optimization (SEO) Develop and implement effective on-page and off-page SEO strategies. Conduct keyword research, competitive analysis, and site audits to improve ranking. Optimize content, metadata, and technical aspects of the website to enhance visibility and organic traffic. Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, or Ahrefs. 2. Paid Advertising (Google & Meta Platforms) Plan, execute, and optimize PPC campaigns on Google Ads (Search, Display, Shopping). Manage Meta (Facebook/Instagram) Ads, including audience targeting, ad creatives, and performance tracking. A/B test ad creatives, placements, and bidding strategies to enhance conversion and ROI. Monitor campaign performance, budget pacing, and deliver regular performance reports. 3. E-commerce Marketplace Management Create and manage product listings, content, images, and pricing across platforms like Amazon, Flipkart, Myntra, eBay, Shopify, and Kmart. Coordinate promotions, discounts, and seasonal campaigns tailored to each marketplace. Analyze sales, traffic, and customer data to enhance performance and reduce costs. Ensure accurate product categorization, inventory sync, and timely fulfillment. 4. Analytics & Reporting Track KPIs and generate insights from tools like Google Analytics, Ads Manager, and marketplace dashboards. Present weekly/monthly performance reports, identifying opportunities and threats. Measure ROI and CAC (Customer Acquisition Cost) for each channel and make data-backed decisions. 5. Collaboration & Strategy Work closely with content creators, designers, and supply chain teams to ensure campaign and marketplace success. Stay updated with the latest e-commerce and digital marketing trends, tools, and best practices. Contribute to the overall digital marketing strategy and suggest new growth avenues. Qualifications & Skills: 5+ years of hands-on experience in digital marketing and marketplace management. Proven track record of successful SEO and paid advertising campaigns (Google & Meta). Proficiency in tools like Google Ads, Meta Business Suite, Google Analytics, Google Tag Manager, SEMrush/Ahrefs, and marketplace dashboards. Strong analytical and reporting skills with attention to detail. Experience in Shopify and managing online storefronts is highly desirable. Excellent communication, organizational, and project management skills. Self-driven, proactive, and capable of working independently in a fast-paced environment. Preferred Qualifications: Certification in Google Ads, Meta Ads, or HubSpot/SEO is a plus. Prior experience with international marketplaces or cross-border e-commerce is an advantage. What We Offer: Competitive salary and performance-based bonuses. Opportunity to work with a dynamic and collaborative team. Career development and upskilling opportunities. Exposure to a wide range of digital tools and global e-commerce platforms.

Love to work in Digital Advertising; one of the biggest revenue drivers for internet giants of the world and Amazon s fastest-growing business with an explosive growth Love to conceptualise and build applications from grounds-upLike to develop real-time, distributed, large-scale, and modern front-end applicationsLike to interact with worldwide advertising customers to build systems that makes advertising and its functions automated and frictionlessInterested in being part of a worldwide Advertising Customer Experience teamThen, Software Development team that builds Tier-1 Advertising Experience wants you! Advertising is one of the fastest growing businesses within Amazon, empowering Amazon Sellers, Vendors, Authors, and Publishers to boost their product reach and sales through performance and display advertising. The Iron Mountain platform is an enabler for SSPAs worldwide rapid growth and offers a singular platform to manage all of the advertisers billing, invoicing, accounting automation, budgets, promotions, payments, and Billing Advertiser Experience(AX) in real-time while being transparent and audit-able from the ground-up. As a part of this high-energy, entrepreneurial team you will get an opportunity to innovate on solutions that control the very levers of our advertisers experience and have the satisfaction of seeing your work impacting multiple advertising business and bring in multi-million transactions worth 100x in dollar value on a daily basis. This platform owns these mandates for worldwide advertising and for all ad products displayed On or Off Amazon. The Iron Mountain team is looking for a Senior Technical Program Manager to participate in building a global, scaleable, extensible, and secure platform that singularly manages the Sourcing, Storage, Supply, Aggregation, Processing, Reporting of billions of clicks and impressions across multiple Iron Mountain services. This platform has to be capable of interacting with different ad serving platforms, seamlessly store the incoming clicks and impressions for the broad variety of Advertisement programs with no loss in information, and provide the events to downstream Iron Mountain services with the ability to replay/re-drive the events from any point in the past to support recovery. This platform is also responsible for building front-end applications for Billing, Budgeting, Payments, and Promotions Advertiser Experience(AX). This platform has to guarantee a sourcing-storage-supply SLA of sub-milliseconds to ensure that real time budgeting SLAs are not impacted. To build this platform you will need to be well versed with high performance architecture, distributed data processing and storage technologies. Key Technical Challenges: Distributed and Scalable Architecture: Looking at advertising international expansion and business growth plans for next year, we expect this traffic to grow 10X in near future. Billing and Budgeting system should be easily scalable to manage exponential increase in traffic and extensible to support different business needs. High Availability: Downtime of Billing and Budgeting system can cause a huge loss in revenue and loss of business opportunity for our advertisers. High Availability architecture is to make sure that the system is configured to handle different loads and different failures with minimal or no downtime. Precision: Every click or impression needs to be counted, accounted, invoiced, and charged in near real-time, without any exception. It impacts both revenue and regulatory compliance. We need to build generic and extensible reconcilers for any anomaly detection and raising an appropriate alarm. The fast growing Iron Mountain team today has members across Bangalore, Seattle, and New York, and like the advertising business is truly global in spirit! What is Performance and Display Advertising Amazon Advertising is a set of tools offered to advertisers - sellers, vendors, authors, publishers, and more - to increasing the visibility of their products and services on Amazon, using Cost-per-click (CPC) and Cost-per-impression (CPM) programs. At the scale of Amazon it is extremely important for our advertisers to have the right set of controls to create and boost their advertising presence to gain customers and create long term value. #sspajobs #Sr. Technical Program Manager #TPM-III #Sr. TPM #Senior Technical Program Manager #sr technical program manager #TPM #technical program manager #Bangalore Key job responsibilities - Own what you and your team create. - Serve as a technical lead on project of varying complexities. - Execute quality solutions in tandem with business and project management teams. - Strive for 100% efficiency by constantly automating newer processes and demands. - Broaden your technical expertise to be able to refine existing frameworks and build newer ones. - 7+ years of working directly with engineering teams experience - 5+ years of technical product or program management experience - 3+ years of software development experience - 5+ years of technical program management working directly with software engineering teams experience - Experience managing programs across cross functional teams, building processes and coordinating release schedules - Experience owning/driving roadmap strategy and definition - 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience - Experience managing projects across cross functional teams, building sustainable processes and coordinating release schedules - Experience defining KPIs/SLAs used to drive multi-million dollar businesses and reporting to senior leadership

Roles and Responsibilities Media Planning & Strategy (Full Funnel / Organic & Paid) Understand client goals, market, competitors to strategically plan and create media plans to achieve defined goals. Assessing the impact of strategies implemented in the curated plan and recommend edits to achieve set goals. Amalgamation of Real-time Strategies/ Changes in the ongoing media plan as per clients immediate needs. Lead strategic initiatives for the clients and derive key insights as per actions overtaken periodically (Weekly, Monthly, Quarterly) Media Innovation & Team Growth Be the centre point of innovation and adapt new marketing technologies & media channels within the company. Understand and stay current on industry trends, competitive landscape, and internal product development efforts. Explore and implement new channels to our media mix. Demonstrate results basis the innovation, driven within the company. While leading the innovation within the organization, facilitate / conduct periodic trainings to help upskill respective teams. Client Retention/ Strategic Relations: While driving results via planning & innovation, ensure the clients are satisfied & continue to collaborate with us efficiently as they scale. Periodically set up strategic meetings with clients to drive better engagement & long term retention. Team Collaboration & CXO Engagement Closely engage with CXOs to drive long term organization vision & goals. Collaborate with cross functional team to drive results throughout the client funnel. Lead innovative projects within the ecosystem to improve overall delivery & results across the organization. What we need Graduate/ Postgraduate in any Specialization 3+ years of experience in the media planning and strategy. Ability to drive strategic discussion with clients. Proven experience of managing a large team and fast growing business. Professional Attributes Hands-on, action-oriented approach to problem solving A team player with strong leadership and project management capabilities Strong verbal and written communication Strong analytical and problem-solving skills Personal Attributes Persistent with a high sense of ownership Strong interpersonal and influencing skills, with a closure mindset Demonstrate ability to work in a fast paced, hyper-normal growth environment Join us and write the future of Digital Marketing.

Greetings from iOPEX Technologies.. We are hiring for Campaign Managers - Role - Analyst/ Sr. Analyst - Campaign Manager The Specialist to manage the digital advertising campaign lifecycle including client strategy, execution, optimization and reporting to ensure performance goals are met while building revenue and customer retention. Working with various partners and platforms, the Digital Optimization Specialist will ensure campaigns launch on time with the right message, target audience and appropriate metrics in place to meet client goals. The ideal candidate is a creative thinker, results and detail oriented with a love of data and a passion for Online Advertising. Competencies For the Job Produces campaign performance reports, providing key insights and optimization recommendations that improve KPI with data and suggestions for upsell and cross sell opportunities. Metric analysis like ROAS, CPA, CTR, CPM, Conversion and Lead generation Report pulling capability and analytics from various platform. Measures and analyzes cross-channel customer experiences, display, mobile and video sources. Conducts historical analysis to support client initiatives and identification of further opportunities in the incremental budgets for advertisers.

Overview Location: Gurugram Experience: 4-5 years Skills: Amazon DSP, having end to end campaign knowledge. About Annalect India We are an integral part of Annalect Global and Omnicom Group, the second-largest advertising agency holding company in the world in terms of revenue and is the leading global marketing communications company. Our portfolio includes three global advertising agency networks: BBDO, DDB and TBWA; three of the world’s premium media services under Omnicom Media Group: OMD, PHD and Hearts & Science. Annalect India plays a key role for our group companies and global agencies by providing stellar products and services in the areas of Creative Services, Technology, Marketing Science (data & analytics) and Media Services. We currently have 2000+ awesome colleagues (in Annalect India) who are committed to solving our clients’ pressing business issues. We are growing rapidly and looking for talented professionals like you to be part of this journey. Let us build this Responsibilities Successfully managing day-to-day performance of campaigns across Amazon DSP Able to ideate successful audience segmentation aimed at reaching a client goal. Able to execute optimizations aimed at exceeding KPIs; Set campaign "strategies", e.g. targeting, bidding, platforms, data usage, ideas, downstream client funnel optimization. Capable of analytical efforts to mine campaign, ad server, impression, and user data to identify optimization opportunities. Able to make compelling arguments based on data and results for more client data access. Working with agency team to develop best-inclass solutions based on available tech. Communicates day-to-day format, screen, inventory performance to clients and agencies as needed. Understands and can describe bottom up planning, how client goals and KPI’s to platform activation strategies/tactics across the funnel. Qualifications Minimum 4 years of experience in managing programmatic campaigns for large clients. Expert knowledge of digital programmatic buying with hands-on experience using demand-side platforms for large-scale clients Working knowledge of the holistic digital landscape: video, display, social, programmatic, and marketing analytics. Able to proficiently describe all possible KPIs and how they fit into the customer journey. Comfortable thinking strategically and analysing performance in a continually evolving, dynamic environment. Proficient in Excel, with demonstrated ability to organize and consolidate multiple data sources for analysis.

Milton is looking for an E Commerce Executive - Performance Marketing for Thane location. Interested candidates can share their resume to shraddha.watve@hamiltonindia.in Immediate Joiner Preferred JD - Perform daily account management on all Marketplaces like Amazon, Flipkart, etc. Oversee growth in performance to meet business goals and strategies on AMS & Other marketing activities on all marketplaces. Manage the platform's daily budgets, billing reconciliation, and spend pacing in adherence to allocations and desired return for Performance marketing on Amazon/Flipkart/Myntra etc. Discover the Data to optimize performance for Amazon/Flipkart/Myntra etc. Explore new opportunities to grow campaigns more efficiently and effectively. Ensure a data-led approach to all activity, creating a clear test & learn the strategy for Performance marketing on Amazon/Flipkart/Myntra etc. Able to drive various campaigns with optimization of keywords to increase new and repeat customers for performance marketing on Amazon/Flipkart/Myntra etc. Able to increase Brand Recall and Glance View, Impressions through the campaigns to increase the over revenue while maintaining ROAS & ACOS.