Digital Marketing Manager

About Avaada

The Avaada Group is a leading integrated green energy consortium in India, founded by Vineet Mittal, focusing on renewable power generation (solar, wind, pumped hydro), solar module manufacturing, electrolyzer manufacturing, and green fuels like green hydrogen and ammonia. The group aims to significantly contribute to global net-zero goals by providing innovative and sustainable energy solutions, with significant operational capacity and ambitious targets for future growth in the renewable energy sector

Location:

Experience Required:

Role Overview

Digital Marketing Manager

Key Responsibilities

Digital Strategy & Execution

• Develop and execute integrated digital marketing strategies across Google Ads, YouTube Ads, LinkedIn Ads, Bing Ads, and social platforms to drive lead generation and brand visibility.
  
• Create and manage SEO initiatives to achieve top-ranking keywords, improve website traffic, and enhance domain authority.
  
• Oversee the full lifecycle of digital campaigns, from planning and execution to monitoring and optimization.
  

Performance Marketing & Analytics

• Leverage Google Analytics, HubSpot, Apollo, and other tools to monitor performance, generate detailed reports, and derive actionable insights.
  
• Optimize ad performance to improve engagement rates, reduce bounce rates, and achieve higher ROI on campaigns.
  
• Lead data-driven link-building and content strategies to boost organic growth.
  

Content & Campaign Management

• Design and execute impactful content marketing strategies for blogs, landing pages, and product pages.
  
• Manage targeted email campaigns, ensuring deliverability, IP reputation management, and measurable engagement improvements.
  
• Collaborate with cross-functional teams to ensure messaging alignment and impactful digital presence.
  

Leadership & Teamwork

• Guide and mentor junior digital marketing team members.
  
• Coordinate with creative, product, and sales teams to ensure cohesive campaign execution.
  

Desired Candidate Profile

• Strong expertise in

  SEO, PPC, Google Ads, YouTube Ads, LinkedIn Ads, and Social Media Marketing.

• Skilled in tools such as

  HubSpot, Apollo, Google Analytics, Canva, and WordPress.

• Proven success in

  boosting lead generation, increasing organic traffic, and enhancing engagement metrics.

• Excellent analytical skills with the ability to interpret data and deliver actionable recommendations.
  
• Strong communication, creativity, and project management abilities.