Disease Area Marketing Lead

Hoffmann La Roche

5 - 10 years

7 - 12 Lacs

mumbai

Posted:-1 days ago| Platform:

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Skills Required

neurology stakeholder engagement brand management hematology healthcare oncology marketing lead ophthalmology portfolio management marketing strategy

Work Mode

Work from Office

Job Type

Full Time

Job Description

You will be Co-creating portfolio strategy, plans and objectives leveraging outside in perspective
Build the integrated DA and Brand Plan along with the DA Squad Lead, the cross functional Pan India DA team, and importantly the PPOCs across India. It will be critically important the strategy is built on the insights gained from the PJPs and HSPs and the cluster teams. They are closest to our customers and their insights need to lead the strategy development.
You will be building strong relationships with the identified key stakeholders from Key Doctors, Accounts or Government stakeholders to build Roche equity and gain customer insights - to incorporate into our work.
You will ensure compliance of the marketing strategy with Roche and Local guidelines for all Roche Initiatives and develop Patient Persona based solutions.
You will liaison with Global & regional team for brand related campaigns, cross Pollination of Best Practices and share insights from cluster specific data on patients, diseases, patient journey etc and design solutions to increase patient impact
Design of awareness campaigns solving for patient journey challenges & calculate ROIs and support customization of pricing. In this context, the role provides commercial insights to inform Access & Medical functions, but does not own decision-making for pricing, commercial contracting, reimbursement, etc. Marketing and field insights will be generated using methodologies that comply with data privacy laws, competition laws, and ethical standards.
You will gather insights and prepare effective pre-launch / launch strategies for new assets in the respective disease areas ensuring that the latest innovations reach patients in need

Who you are

You are someone with a MBA in Marketing (full time preferred) preferably with 5+ years of experience in brand management/marketing role. You should have a good understanding of the market in various therapies.
Portfolio management experience (Preferred) Understanding of at least one of the following specialty areas: Oncology, Ophthalmology, Hematology, Neurology and Rare Disease preferred

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