Digital Marketing Manager

Role Overview

Key Responsibilities

• Design and execute Sheros end-to-end digital marketing strategy

  across social media, search, display, email, performance marketing, and influencer collaborations.

• Plan impactful content and storytelling

  that reflect Sheros values of empowerment, heritage, and authenticity across all digital platforms.

• Manage SEO and SEM initiatives

  , including keyword strategies, website optimization, and paid campaigns to drive increased visibility and conversions.

• Lead performance marketing efforts

  across Google Ads, Meta Ads, YouTube, CPL campaigns, and lead-generation funnels with full ROI accountability.

• Track and optimize key performance metrics

  such as CAC, ROAS, CTR, conversion rates, and overall digital growth.

• Build, nurture, and engage online communities

  across regions and languages, ensuring strong customer relationships and brand loyalty.

• Analyze campaign and funnel performance

  to identify improvement opportunities and implement data-driven optimizations.

• Collaborate with cross-functional teams

  including sales, product, and customer service to ensure cohesive and integrated marketing campaigns.

• Develop and present monthly dashboards and reports

  with insights, KPIs, and recommendations to the leadership team.

• Stay updated on industry trends, tools, and best practices

  to continuously innovate Sheros digital marketing approach.

Preferred candidate profile

• 5-8 years of experience in digital marketing, ideally in consumer brands/e-commerce.
• Strong grasp of performance marketing tools (Google Ads, Meta Business Suite, Analytics, SEO).
• Proven record of scaling digital campaigns with measurable ROI.
• Creative thinker with storytelling ability and an eye for design.
• Leadership skills to manage agencies, vendors, and internal teams.
• Passion for food, culture, and womens empowerment is a big plus.