Director Strategy

7 - 10 years

18 - 20 Lacs

Posted:1 week ago| Platform: Naukri logo

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Job Type

Full Time

Job Description

  • Demonstrate strong understanding of brand challenges, consumers, cultural trends and regional nuances.
  • Interpret data/tool outputs and drive storytelling to develop E2E briefs on brands.
  • Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brief.
  • Mentor the team to proactively & reactively work on E2E briefs within deadlines.
  • Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive.

Impact :

  • Be fully immersed in strategic brand challenges & campaigns, AI-led audience profiling, media understanding, cultural context & best campaigns in the competitive set nationally and globally
  • Bringing superior understanding of audiences, category, competitive landscape, best practices and growth models to the client portfolio we handle.
    Eg: Rising rise of live experiences in GenZ impacting content consumption and hence reduced impact of digital investments.
  • Distilling this understanding into implications on brand & campaign strategy & partnerships for upcoming campaigns, product launches and regional activations & reviews.
  • Demonstrate strong understanding of brand challenges, consumers, cultural activation/partnership spaces and regional nuances
  • 4 key client engagements with senior stakeholders delivering strategic roadmaps
  • Collating audiences x brand learnings and creating strategic playbooks by brand
  • Land 3 super-sized partnership projects on the large brands (IP/ Programs/ Platforms) along with buzz-worthy innovations on individual touchpoints and as standalone/ integrated campaigns
  • Recommend and drive content partnerships as part of overall brand strategy.
  • Interpret insights, learnings, data/tool outputs and drive brand strategic recommendations
  • Interact with diverse specialist teams, engaging them to work on your brief, curate and enhance their ideas so that they are on brand goals.
  • Mentor the team to proactively & reactively work on Strategy & partnership briefs within deadlines
  • Communicate emerging opportunities and best in class work with client teams to keep them engaged and responsive

Skills and Experience

  • Minimum ~7 10 years of progressive leadership in strategy, planning, consulting, or media roles.
  • Ability to work under pressure
  • Strong ability to dissect complex brand, market, competitive, and internal data to build brand strategy and achieve brand goals
  • Expertise in tools like TGI, GWI and AOP & scenario planning
  • Experience in Media & platforms
  • Strong communication & presentation skills
  • Presenting a compelling strategic narrative to diverse audiences: senior leadership, client teams, and external partners.
  • Persuasion and negotiation to gain stakeholder buy-in
  • Problem-Solving & Critical Thinking

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