Director of Sales

AREAS OF RESPONSIBILITY

Participates in the development and implementation of sales strategies for the Hotel which are aligned with Brand's overall mission, vision values and strategies

• Develops and implements sales strategies that support achievement of the Hotel's financial goals
• Monitors hotel performance and forecast regularly and adjusts strategies as required
• Develops the annual sales budget in conjunction with the Director of Sales and Marketing and in line with Corporate Budget Instructions
  

Achieves market share and revenue goals

• Implementation of sales strategies designed to maximise revenue and yield.
• Maintains a high level of awareness of hotel competitor set performance and local market opportunities
• Leverages all brand marketing support opportunities such as Look To Book Agent Loyalty program
  

Maximises productivity by ensuring that sold business is aligned with the Hotel's revenue optimization strategies

• Review of all business opportunities to ensure profitability levels are acceptable
• Designs and proposes programs which meet customer needs and drive demand
• Develops and implements annual sales goals which are aligned with the hotel's overall revenue goal
• Implements function space allocation for group and catering bookings
• Monitors productivity and revenue goals for each sales team member by tracking results
  

Develops and implements strategies and practices which support employee engagement

• Recruits and selects qualified candidates
• Provides employees with the orientation and training needed to understand expectations and perform job responsibilities
• Communicates performance expectations and provides employees with on-going feedback
• Provides employees with coaching and counseling as needed to achieve performance objectives and reach their fullest potential
• Drives employee engagement through the creation and implementation of departmental action plans
  

Creates 100% guest satisfaction by providing the Yes I Can! experience through performance that demonstrates the standards of genuine hospitality and exceeding guest expectations. Provides employees with the training and resources they need to maximize employee engagement and deliver Yes I Can! service and teamwork

• Communicates and reinforces the vision for Yes I Can! service to employees
• Ensures that employees provide Yes I Can! genuine hospitality and teamwork on an ongoing basis
• Provides Yes I Can! genuine hospitality and teamwork on an ongoing basis
• Seeks opportunities to improve the customer experience by seeking customer feedback and reviewing management reports and developing strategies to improve department and hotel services
• Provides employees with the tools, training and environment they need to deliver Yes I Can! service and teamwork
  

Adheres to brand and hotel policies and procedures

• Ensure thorough understanding and revision of department policies and procedures are undertaken and followed by all existing and new department team members
• Ensure all materials used to market the Hotel are in accordance with brand standards
• Ensure thorough understanding of all Brand Sales and Marketing programs
• Keep immediate Manager fully informed of all problems or unusual matters of significance
• Maintains a high standard of personal grooming at all times in order to represent the Hotel and Company in a professional manner
  

Skills

Sales and Catering