Director of Sales

Position Overview:

Key Responsibilities

Administration:

• Develop, implement, and evaluate the hotels Sales Strategy to achieve and exceed revenue goals for Rooms, Food & Beverage, and other revenue streams.
• Ensure sales activities align with the Corporate Marketing Strategy, integrating hotel-specific actions where needed.
• Represent the Sales department on the hotel’s Executive Committee, providing insights and recommendations.
• Oversee the creation, maintenance, and periodic updates of the Departmental Operations Manuals.
• Conduct regular sales team meetings and ensure effective communication within the department.
• Regularly review sales systems to ensure compliance with booking procedures, group contracts, room blocks, and payment documentation.

Operational:

• Lead and coordinate all sales activities, ensuring alignment across departments.
• Continuously evaluate the effectiveness of sales strategies, adapting as needed to meet or exceed marketing plan objectives.
• Monitor market trends and community, business, political, and social factors impacting hotel performance.
• Strategically manage room and banquet space inventories, implementing plans to fill low occupancy periods.
• Ensure all sales collateral, proposals, and digital tools align with brand standards and are consistently updated.

Customer Service:

• Ensure all associates deliver exceptional guest service and uphold the brand’s promise.
• Provide positive and constructive feedback to sales associates and other departments as needed.
• Handle guest and internal customer inquiries and complaints promptly and courteously.

Marketing:

• Manage the hotel’s brand positioning through all sales-related touchpoints, ensuring consistency with the Annual Business Plan.
• Develop and execute an Annual Sales Plan with detailed goals for each department.
• Drive sales strategy, implementing Smart Selling techniques to build a disciplined and goal-oriented sales team.
• Leverage sales data, including competitive intelligence and market trends, to make informed decisions.
• Maintain awareness of competitor initiatives and market conditions to keep the hotel’s sales strategy competitive.
• Actively manage key accounts, devising strategies for pricing, inventory, and resource allocation.
• Participate in weekly yield meetings and monthly strategic reviews to optimize sales and pricing strategies.