Director of Marketing

Overview:

The Director of Marketing will be responsible for developing and executing comprehensive marketing and communication strategies to enhance the visibility, reputation, and enrollment growth of the institute. This role requires a visionary leader who understands both traditional and digital marketing trends in the education sector and can effectively position the institute as a premier destination for learning.

Key Responsibility:

• Strategic Planning:

• Develop, implement, and monitor marketing strategies aligned with the institute’s goals.

• Drive enrolment growth, brand awareness, and community engagement.

• Brand Management:

• Establish and maintain a strong, consistent brand identity.

• Digital Marketing:

• Lead social media presence, SEO/SEM campaigns, email marketing, and website management.

• Utilize analytics to measure ROI and optimize digital campaigns.

• Admissions & Outreach:

• Support admissions team with lead generation and conversion strategies.

• Build relationships with schools, universities, corporates, and community organizations.

• Events & Public Relations:

• Plan and execute open houses, webinars, seminars, and institute events.

• Handle media relations, press releases, and crisis communication when required.

• Team Leadership:

• Lead and mentor the marketing team.

• Coordinate with academic and administrative staff to align campaigns with institutional objectives.

Technical Knowledge/Skills:

·        Marketing & Sales

·        Campaigning

·        Excellent communication skills written and oral

·        Organization skills

·        Data Analytics

·        Team Leadership

·        Technical Experience (Preferred)

·        Experience in Salesforce

·        Experience in Active Campaign

Education:

·        Bachelor of Engineer or Technology or Business